Senior Brand Manager
2 weeks ago
We are seeking a highly skilled Senior Brand Manager to join our team at RESO. As a key member of the organization, you will be responsible for shaping and executing marketing strategies that drive growth and brand awareness.
The ideal candidate will have a Bachelor's degree in Marketing, Communications, or related field, and 5+ years of proven experience in senior marketing roles, preferably within the automotive sector. They will also need to possess a strong understanding of marketing principles and practices, as well as excellent communication, presentation, and interpersonal skills.
In this role, you will be responsible for improving overall brand position and customer experience, conducting market research and customer surveys to assess demand, brand positioning, and awareness, and evaluating marketing campaigns and monitoring competitor activity. You will also be responsible for developing marketing opportunities and preparing photo shoots, managing production of marketing materials, including leaflets, posters, and flyers, maintaining and updating mailing database through SAP, and formulating sales and marketing programs to ensure best return on investment.
To succeed in this position, you will need to be a strategic thinker, able to develop and execute plans that align with the company's overall goals and objectives. You will also need to be a collaborative leader, able to work effectively with cross-functional teams to achieve business outcomes.
Requirements:- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of proven experience in senior marketing role, preferably within automotive sector
- Strong understanding of marketing principles and practices
- Excellent communication, presentation, and interpersonal skills
- Proficiency in digital marketing tools and technologies
- Analytical mindset and ability to interpret and analyze data
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