
Strategic Communications Director for Brand Excellence
20 hours ago
Job Description:
VIVA Bahrain seeks a highly skilled and experienced Strategic Communications Director to lead the implementation of communications strategy and initiatives, driving campaigns and branding activities to ensure the roll out of the stc Bahrain brand and associated messages through diverse channels.
About the Role:
The successful candidate will be responsible for participating in the achievement of Communications & Branding Section's objectives by performing marketing and communication related activities. They will autonomously operate within policies, procedures, systems, and frameworks applicable to the Communications & Branding Section to enable efficient section operation.
Key Responsibilities:
- Coordinate communication and branding activity for stc Bahrain and regularly report to/update Manager Communications and Branding to ensure seamless execution
- Execute internal and external communication plans by defining audience, tools, messaging, frequency, measurement to position and communicate stc Bahrain's brand, values, and key messages in alignment with corporate strategy
- Lead and execute all advertising jobs in-line with the annual marketing plan and strategy, ensuring ATL/BTL activities are implemented in several languages as required
- Manage campaign throughout the product life cycle by presenting and executing a solid go-to-market plan in terms of communication, segmentation, performance, engagement, and awareness
- Align with other MARCOM and non-MARCOM divisions such as media, digital, website, call centre, sales, and PR to ensure cohesive marketing efforts
- Monitor, evaluate, and report cost estimates and invoices received, ensuring timely payments
- Source regular suppliers (distributors and media buyers) and maintain ongoing relationships
Qualifications and Experience:
- Bachelor's degree in Business Administration/Marketing/Communications or any related field
- Proficiency in English and Arabic language
- 8 years of experience in communication and branding management
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