Public Relation Manager

Job Title

Public Relations Officer / Public Relations Manager

(or similarly, Head of Public Relations depending on seniority)

Reporting to

• University President (or a senior executive such as Director of Communications) beBee+1
• In some cases reporting line may differ based on structure, e.g. "Head of Marketing & PR" as supervisor

Objectives / Purpose of the Role

• To plan, develop, and execute PR strategies that enhance the university's reputation and visibility locally, regionally, and nationally.
• To support the university's mission, strategic goals and core values via communications, media relations, branding and awareness campaigns.
• To build, maintain, and strengthen relationships with media, stakeholders, students, alumni, faculty, staff, and the broader public.

Key Responsibilities

Here are the main duties typically expected:

• PR Strategy & Planning
• Develop comprehensive PR plans aligned to the university's strategic plan. In Bahrain وظائف البحرين+2
• Identify target audiences (students, alumni, media, public/private sector, etc.) and tailor communications accordingly. Jobs In Bahrain وظائف البحرين+1
• Media Relations
• Establish and maintain contact with media organizations (print, digital, TV, radio).
• Prepare and distribute press releases, feature stories. In Bahrain وظائف البحرين+2
• Organise press conferences, media events, photo sessions.
• Content Creation & Publications
• Create, manage, edit content: brochures, flyers, posters, newsletters, social media posts, website content.
• Ensure the visual identity and brand compliance in all communications. Jobs In Bahrain وظائف البحرين
• Digital & Social Media Presence
• Manage social media accounts, digital marketing efforts. In Bahrain وظائف البحرين+2
• Maintain university's online reputation; monitor feedback, respond appropriately.
• Internal Communications
• Ensure internal stakeholders (faculty, staff, students) are informed—through newsletters, announcements, events, etc. Jobs In Bahrain وظائف البحرين+1
• Promote consistency in how the brand and university messages are understood internally.
• Event Promotion & Public Engagement
• Support / organize special events, promotional activities.
• Plan and coordinate displays, signage, banners, exhibition materials.
• Brand Management
• Protect, promote, and ensure proper usage of university brand elements. Jobs In Bahrain وظائف البحرين+1
• Ensure all communications adhere to institutional branding, style guides, policies.
• Monitoring & Evaluation
• Track PR metrics: media mentions, social media reach, engagement, reputation.
• Evaluate effectiveness of campaigns; adjust strategies as needed.
• Miscellaneous / Supportive Tasks
• Assist in market/sales analysis of PR programs.
• Perform other duties as assigned.

Qualifications & Skills

Based on Gulf University's requirements:

Qualification / SkillDescriptionEducationBachelor's degree in Public Relations, Communications, Media Studies, Marketing, Business, Social Sciences or related field. Jobs In Bahrain وظائف البحرين 1–2 years or more in public relations, media, communications, especially within higher education is preferred. Jobs In Bahrain وظائف البحرين+1Communication SkillsExcellent written and verbal communication; ability to write press releases, content; bilingual (Arabic & English) often a plus.Interpersonal / NetworkingAbility to liaise with media, stakeholders; negotiate; build relationships.Creativity & FlexibilityComing up with campaigns, adapting to changing priorities, problem-solving.Branding / Visual Identity AwarenessUnderstanding style guides; ensuring consistency of visual communication.Digital LiteracyUsing social media, digital tools, content management; basic graphic design or coordinating with design teams.Organization & Time ManagementPlanning events, meeting deadlines, multitasking.Desirable Additional Qualifications

Depending on seniority or specific role:

• Leadership / Managerial experience if applying as PR Manager or Head of PR.
• Experience in strategic communications planning.
• Experience with both Arabic and English media.
• Knowledge of market research, analytics.

Working Conditions & Type

• Full-time position.
• Administrative category.

Job Types: Full-time, Contract