Director of Marketing And Public Relations
2 weeks ago
About the role
The Director of PR will be responsible for supports the development and execution of marketing and advertising initiatives, including the annual public relations plan. A key focus will be on enhancing the hotel's digital presence through the website, e-newsletters, and other electronic marketing tools.
What you will d
- oDevelop innovative publicity strategies to boost awareness and positive perception of the hotel, spa, culinary offerings, services, and team members
- .Align programs with the marketing plan and leverage spontaneous opportunities
- .Maximize media exposure through strategic editorial pitches and research, targeting key feeder markets
- .Maintain strong relationships with media contacts and distribute press releases, media kits, and other PR materials
- .Assist in crafting and executing a comprehensive annual PR plan aligned with the hotel's marketing strategy, including segment strategies and key initiatives
- .Utilize electronic marketing platforms to enhance visibility, including eNewsletters, email broadcasts, customized mini-sites, and other digital opportunities
- .Maintain an up-to-date image and video library
- .Ensure the Hotel's website is current and aligned with corporate standards, optimizing visual content for media coverage
- .Adhere to Four Seasons' sales and marketing standards while fostering a collaborative and professional work environment
- .Ensure all promotional content advertising, direct mail, and collateral reflects Four Seasons' brand image and maintains high standards of professionalism
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What you bri**
- ngMust have experience as a Director of Public Relations role within a luxury hotel environment to be considered for this positio
- n.Bachelor's degree in Public Relations, Communications, Marketing, or a related field. A Master's degree is a plu
- s.Proven track record in developing and executing successful PR and marketing strategi
- esStrong leadership and team management skil
- lsExcellent written and verbal communication abiliti
- esAdvanced media relations and crisis communication experien
- ceProficiency in digital marketing tools, content creation, and analyti
- csStrong understanding of brand positioning and storytelli
- ngAbility to manage multiple projects and deadlines in a fast-paced environme
- ntFamiliarity with graphic design and production processes is a pl
- usTech-savvy with knowledge of CMS platforms, email marketing tools, and social media manageme
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