Lead Product Marketer

3 weeks ago

Manama, Manama, Bahrain Qureos Full time
Overview

We are an early-stage financial technology company dedicated to transforming how Sudanese people access, move, and manage money. We are building the financial infrastructure Sudan deserves – fast, inclusive, and tailored to the realities of a complex and underserved market. We are seeking a Lead Product Marketer to establish and lead our consumer product marketing function.



The Opportunity

As our first marketing hire, you will lead the development and execution of the end-to-end marketing strategy for our products, targeting customers in Sudan and the global Sudanese diaspora. You will build the marketing function from the ground up, delivering multi-channel acquisition, activation, and retention campaigns across paid digital, influencer partnerships, referrals, community activations, guerrilla initiatives, and targeted traditional media. This is a hands-on, data-driven role requiring continuous testing, optimisation, and scalable execution, with full responsibility for budget management, performance tracking, and assembling and managing agencies, freelancers, and market representatives.



Key Responsibilities
  • Design, implement, and optimise the end-to-end marketing strategy for digital financial services.
  • Develop and execute integrated campaigns across paid media, influencer partnerships, referral programs, grassroots and guerrilla tactics, and selected traditional channels.
  • Create and refine messaging that resonates deeply with Sudanese audiences at home and abroad.
  • Establish and manage relationships with creative agencies, freelancers, and local marketing partners.
  • Oversee the design and delivery of content, assets, and collateral for all consumer-facing channels.
  • Lead influencer engagement, developing strategic partnerships with trusted community voices.
  • Design, implement, and monitor referral and loyalty programs to drive organic growth.
  • Conduct ongoing data-driven performance analysis, applying insights to refine campaigns and improve ROI.
  • Define and uphold brand guidelines, ensuring consistency across all customer touchpoints.
  • Stay informed on market trends, competitor activity, and cultural insights relevant to Sudanese people at home and in the diaspora.


Requirements
  • 7+ years in consumer marketing, ideally in fintech, payments, or other high-growth digital products.
  • Demonstrated success in launching and scaling marketing initiatives in emerging markets, preferably with direct experience in Sudan or within Sudanese diaspora communities.
  • Proven expertise in paid digital marketing, influencer outreach, referral program development, and community-based marketing strategies.
  • Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
  • Experience managing creative agencies, contractors, and distributed teams.
  • Exceptional communication, storytelling, and brand-building capabilities.
  • High degree of adaptability, resilience, and resourcefulness, with experience in lean, early-stage environments.
  • Arabic language skills and/or established networks within Sudanese communities are highly advantageous.


What We Offer
  • The opportunity to establish and lead the marketing function for a high-impact fintech from inception.
  • Significant ownership over strategy and execution, with the autonomy to innovate and experiment.
  • Competitive compensation package with equity participation.
  • A mission-driven culture focused on expanding financial access and inclusion for Sudanese communities worldwide.
  • Flexible working arrangements and collaboration with a globally distributed team.
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