Marketing Manager

3 weeks ago

Manama, Manama, Bahrain People First Consulting W.L.L Full time

The client is seeking a dynamic and results-driven Marketing Manager to lead marketing initiatives for their Fitness Center as well as other brands within the Group. The ideal candidate will be a creative strategist with hands-on experience in digital and traditional marketing, brand building, and campaign management. This role requires a strong understanding of the Bahrain and GCC markets, with the ability to develop and execute marketing plans that drive customer acquisition, retention, and brand visibility.

Key Responsibilities
  • Develop and implement comprehensive marketing strategies for the Fitness Center and other group brands.
  • Plan and execute digital marketing campaigns (SEO, SEM, social media, email, content marketing).
  • Manage branding, advertising, and promotional activities across multiple channels.
  • Conduct market research and competitor analysis to identify trends and new opportunities.
  • Oversee the creation of engaging content including social media posts, videos, newsletters, and blogs.
  • Manage relationships with media, influencers, and external agencies to maximize brand exposure.
  • Organize and promote events, activations, and partnerships to strengthen brand presence.
  • Monitor and report on campaign performance, ROI, and KPIs.
  • Support cross-functional teams and collaborate with management on strategic marketing initiatives.
  • Ensure consistent brand identity and positioning across all group companies.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).
  • Minimum 5+ years of proven experience in marketing, preferably within fitness, lifestyle, retail, or F&B sectors.
  • Strong knowledge of digital marketing platforms (Google Ads, Meta Business Suite, SEO tools, etc.).
  • Excellent communication skills in English (Arabic is an advantage).
  • Strong creative, analytical, and project management skills.
  • Ability to multi-task and manage marketing for multiple brands simultaneously.
  • GCC market experience is a plus, with a solid understanding of consumer behavior in Bahrain.
Marketing Manager - Bahrain based - Hospitality (Food & Beverage) experience - Must understand brand concepts
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