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Sr. Manager Marketing

2 weeks ago

Manama, Manama, Bahrain Delivery Hero Full time 60,000 - 120,000 per year
Company Description

talabat is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

Responsible for ensuring that Talabat Bahrain is well positioned as a brand in the market, reaching the right audience to optimize market share. Collaborate with the regional Marketing teams to drive local marketing campaigns, and manage and grow relationships with Key Strategic Partners (KSP).

WHAT'S ON YOUR PLATE?

Own Bahrain's marketing strategy end-to-end across Food and Q-Commerce (tMart)—from brand and storytelling to performance and CRM. Lead the team to deliver ROI-positive seasonal campaigns, grow MAU and orders, and build an always-on social presence that protects and elevates the talabat brand.

Key Responsibilities

  • Strategy & Planning

  • Build the annual/quarterly marketing plan & seasonal calendar (Ramadan, National Days, sports moments, back-to-school, etc.) with targets, budgets, and measurement plans.

  • Set market positioning, value props, and comms architecture across Food and QC.

  • Growth & CRM Leadership

    • Direct the team across acquisition, reactivation, retention, and CRM/lifecycle; ensure channel mix, CAC/LTV, ROAS, payback, and voucher efficiency hit targets.

    • Champion experimentation (A/B, geo/holdout) and customer segmentation with Analytics.

  • MarCom / Brand

    • Own ATL/BTL/digital comms, PR, partnerships, events, and merchant co-marketing.

    • Guard brand identity and message discipline; approve claims and creative quality.

  • Social & Community

    • Lead always-on content, creator/influencer programs. 

  • Go-to-Market & Demand Gen

    • Launch category/merchant programs (exclusives, bundles, subscriptions, tMart promos) aligned with supply and last-mile readiness.

    • People Leadership & Ways of Working

      • Set OKRs, coach and upskill the team; run weekly rituals, reviews, and post-mortems.

      • Align cross-functionally with Commercial, Ops, Product, Finance, and Central DH.

    • Measurement & Governance

      • Own the marketing budget and forecast; publish dashboards and post-campaign reports.

      • Ensure data privacy/consent, brand safety, and legal/regulatory compliance.

Qualifications

WHAT DID WE ORDER?

  • Bachelor's degree in Marketing

  • Minimum of 8 years' experience working in Marketing and at least 5 leading teams

  • Proven experience in working on Bahraini market

  • Comfortable working in a challenging environment

  • Fluent in English and Arabic

  • Communication skills (Written and Verbal)

  • Excel Skills