Senior manager for marketing analytics

Senior Manager for Marketing Analytics

Canonical has been a pioneering tech firm at the forefront of the global move to open source since 2004. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT, and cloud computing, we are changing the world on a daily basis.

We're looking for a Senior Manager for Marketing Analytics to join our team and execute on our growth hacking strategy. This role reports to the VP of Marketing and involves leading the growth engineering team, which is responsible for driving commercial results through data and technology.

• Lead the growth engineering team, comprising data analysts, performance marketers, lifecycle marketers, and marketing automation specialists.
• Design, implement, and operate Canonical's marketing technology stack, consisting of multiple martech applications, including commercial solutions (Marketo, Google Analytics, Leandata) and open-source solutions (Superset, Kubeflow, WordPress).
• Owning reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs, and customer retention.
• Develop and track OKRs and conversion rates across the marketing and revenue funnels.
• Optimise lead scoring, lead flow, and cadences to increase conversion rates across marketing and sales.
• Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
• Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting, and channel exploration.
• Ensure marketing data cleanliness and completeness through data governance policies and management practices.
• Champion an experimentation culture by supporting the business with processes, tooling (A/B tests, MAB), and expertise.
• Collaborate with teams across marketing and throughout Canonical (Product, IS, Engineering, Rev Ops, Finance) to build data solutions to Go To Market problems.
• Support execution excellence in the marketing team through training, tools, and documentation.

• An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering, or a compelling narrative about your alternative chosen path, together with an exceptional academic track record throughout your education years.
• A strong analytical mindset with solid evidence of managing projects that drive commercial success.
• Knowledge in advanced marketing analytics (media mix modelling, cohort analysis, attribution models), coding/scripting languages (Python, JS, etc.), and databases (SQL, etc).
• Exceptional management experience, leading analytical, creative professionals to excellence.
• Experience in selecting, implementing, and managing a leading-edge martech stack preferably built on open-source software.
• A track record of building a culture of experimentation across the organisation.
• Advanced web analytics and SEO practices across website and SAAS products.
• Proven ability of collaborating with senior stakeholders across functions (sales, revenue operations, product, IS…) to turn strategic business and product questions into impactful analytic projects.
• Willingness to travel up to 2-4 times a year for internal events.
• Additional Skills Of Interest: Experience implementing ML generated predictive models for lead generation or customer retention purposes.

You will prefer to work in an environment that has emphasis on ownership, collaboration, learning, curiosity, and a drive to continually improve oneself / the team / the organisation. You will also love to problem-solve, get hands-on, experiment, measure, and use automation to make daily life easier.

We consider geographical location, experience, and performance when shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to ensure we recognise outstanding performance. In addition to base pay, we offer a performance-driven commission structure. We provide all team members with additional benefits, which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally.

We've been working remotely since 2004, providing a fully remote working environment. You'll have access to:

• Personal learning and development budget of $2000 per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events