Marketing Associate
1 week ago
Manama
Marketing Team /
Full Time /
On-site
The **Marketing Associate** is responsible for digital marketing, specifically assisting in targeted marketing campaigns on LinkedIn and Instagram. A solid knowledge of social media and a passion for events. We are looking for someone who is self-driven, understands the startup scene (a bonus), and has a solid understanding of our ever-changing digital landscape, including the use of marketing AI tools.
**Duties & Responsibilities**:
- Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
- Assist marketing manager in all major campaign work
- Assist in the execution of marketing plans to reach audiences through targeted channels
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
- Assist reporting manager in the development and execution of campaigns, including content creation, new program marketing collateral, social media, upselling, cross-selling, and sales enablement
- Optimize social media campaigns and track all progress
- Assist and support with events and event logistics
- Write case studies on new and existing programs with a focus on alumni success stories
**Job Requirements**:
- Must have a Bachelor’s degree in Marketing or Business
- Excellent written and verbal communication, strong editing skills
- Basic knowledge of digital software such as Canva, Illustrator Photoshop, and other graphic design software
- Knowledge of video editing is a plus
- Strong creative, design, and analytical skills and the ability to work with multiple stakeholders
- Basic knowledge of WordPress
- Experience using CMS platforms such as HubSpot
- Must have at least 3-5 years of work experience
- Preferably with a background in Marketing
- Must have a strong understanding of MENA landscape
- Business Savvy
- Research Ability
- Digital Literacy
- Organized Work Habits
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