Marketing Researcher
4 days ago
**Marketing Researcher**
A Market Researcher collects and studies information about customers, sales trends, products, and services to develop future marketing plans. They may also use the data gathered to write reports that are used to direct business plans.
- **Collects information to influence marketing campaigns - **pulls information from surveys, research reports, trend data, and business assessments that will guide future changes in products, services, and marketing tactics.
- **Is Familiar with consumer opinion collection methods, **applies quantitative and qualitative methodologies to design, administer, and interpret surveys, experiments, focus groups, polls, market research, sales data, etc.
- **Organizes research results for analysis **work with data analysts to translate consumer data into functional and accessible information that is used to align a product, service, marketing strategy, or sales tactic with consumer desires and trends.
- Develop strong client and vendor relationships to deliver consumer information that has a direct affect on our business goals and ROI
**Responsibilities**
**There can be some variation in responsibilities depending on whether you work for an agency or client-side, however, you’ll generally need to**:
- **meet and liaise with clients to negotiate and agree research projects**:
- **prepare briefs and commission research**:
- **formulate plans or proposals to present to your client or senior management**:
- **write and manage the distribution of surveys and questionnaires**:
- **brief interviewers and researchers**:
- **liaise with and manage survey staff**:
- **moderate focus groups**:
- **undertake ethnographic research (observing people in their homes and other environments)**:
- **conduct qualitative or quantitative surveys, which may involve field, interview or focus group assessments**:
- **use statistical software to manage and organise information**:
- **monitor the progress of research projects**:
- **analyse and interpret data to identify patterns and solutions, including surveys and focus group transcripts**:
- **write detailed reports and present results**:
- **advise clients or senior management on how to best use research findings**:
- **manage budgets.**
**Qualifications**
- **business or management**:
- **economics**:
- **mathematics**:
- **statistics.**
- **anthropology**:
- **geography**:
- **psychology**:
- **social sciences**:
- **sociology.**
**Degrees in marketing, English and languages.**
**Skills**
- **Must be proficient in both English and Arabic languages (written and oral communication)**:
- **interpersonal skills, with strong written and oral communication skills**:
- **good analytical and numerical skills**:
- **accuracy and attention to detail**:
- **the ability to use initiative**:
- **excellent organisational skills**:
- **business awareness**:
- **creativity and problem-solving skills**:
- **teamwork and negotiation skills**:
- **flexibility and drive**:
- **IT literacy**:
- **an interest in psychology and behaviour.**
**Work experience**
**Pre-entry experience in areas such as research, statistical data analysis and interview techniques will be helpful.**
**Salary**: BD300.000 - BD450.000 per month
Ability to commute/relocate:
- Manama: Reliably commute or planning to relocate before starting work (required)
Application Question(s):
- Proficient in both English and Arabic languages?
**Education**:
- Bachelor's (preferred)
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