Marketing Executive

2 days ago

Manama, Bahrain Gulf Hotel Bahrain Convention and Spa Full time

**Responsibilities**
- Compile and create the department’s monthly listings document that shows events upcoming for the month ahead and is used to drive the marketing process from artwork request through to release of artworks and information to the public.
- Ensure events sheets received from operational departments are kept updated in an orderly manner on the shared drive for immediate reference and that any updates post-receipt are applied across the marketing process for that month on all channels and artworks.
- Independently create press releases relevant to key events and occurrences at the hotel, both in accordance with the marketing plan, and as required according to hotel operations/management decision.
- Monitor all relevant print and online media/sources/accounts for news relating to the hotel and its business units or our competitors - files & report accordingly.
- Act as gatekeeper for all translation services required for marketing operations, personally translating or liaising with 3rd party service providers as required for the project in question.
- Prepare and release weekly/monthly reports and attend marketing meetings as required
- Under the direction of the MCM/Asst. MCM, act as a point of contact for the hotel’s media relations activities, inviting contacts for key events, releasing press releases etc while maintaining 100% compliance to established SOP.
- Manage the content creation process for hotel and 3rd party requirements in its entirety. Identify need areas for all business units and arrange for content to be created, manage shoots from inception to execution and receipt of deliverables. Act as gatekeeper for requests by 3rd parties to conduct photo/video shoots on hotel premises, overseeing the request process and being present on the day of the shoot to ensure guidelines are properly followed.
- Co-research competitive products alongside Marcom Coord. by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases. (within reason, and while not encroaching upon the responsibilities of other departmental resources & responsibilities)

**Public Relations**
- Refer requests for information from the media to an appropriate spokesperson or information source.
- Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases, using word processing, spreadsheet, database, or presentation software.
- Handle magazine photo shoots on property.
- Support activities and initiatives to bolster the property's reputation and image in the media and in the community.
- Make updates to property website by making changes directly to the website or by coordinating with appropriate others in order to make updates.
- Support media relations outreach efforts, including pitching ideas and events, interview facilitation, and media tours.
- Coordinate on-property visits from media, including reservations, amenities, special requests, and dining.
- Update digital library and press clippings as needed.
- Attend daily line-ups promptly.
- Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities.
- File information and update press database, including list of all media contacts and media distribution lists (e.g., contact information, magazine circulation and demographics).
- Assist with on-site media relations for local events, including, but not limited to, grand openings/anniversaries, marketing/promotional events, and other press functions.

Policies and Procedures
- Follow company and department policies and procedures.
- Ensure uniform, nametags, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
- Protect the privacy and security of guests and coworkers.
- Maintain confidentiality of proprietary materials and information.
- Perform other reasonable job duties as requested by Supervisors.

Guest Relations
- Welcome and acknowledge every guest with a smile, eye contact, and a friendly verbal greeting, using the guest's name when possible.
- Engage guests in conversation regarding their stay, property services, and area attractions/offerings.
- Address guests' service needs in a professional, positive, and timely manner.
- Thank guests with genuine appreciation and provide a fond farewell.
- Anticipate guests' service needs, including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.

Communication
- Prepare and review written documents (e.g., daily logs, business letters, memoranda, reports), including proofreading and editing written information to ensure accuracy and completeness.
- Answer telephones using appropriate etiquette including answering the phone within 3 rings, answering with a smile in one's voice, using the callers' name, transferring calls to appropriate person/department, requesting

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