Marketing Associate

2 weeks ago

Riffa, Bahrain RMK Group Full time

**RESPONSIBILITIES**
- Lead the development of creative marketing campaigns, customer management plans and customer journey plans.
- Plan and implement market research projects.
- Create plans for brand development and build brand visibility.
- Develop brand awareness and positioning.
- Assess market trends and competitor activities to identify customer needs.
- Monitor customer journey and experience, using an analytical approach to understand customer needs.
- Manage customer relationships through surveys and feedback programs.
- Monitor online content and tailor message to customer segments.
- Optimize marketing channels to ensure maximum visibility.
- Develop and implement strategies to acquire new customers and drive customer retention.
- Lead market research initiatives to uncover customer insights, develop target segmentation, and review industry trends.
- Develop and implement innovative marketing strategies to promote the brand’s offerings.
- Stay up-to-date with latest industry trends, technology, and customer feedback.

**REQUIREMENTS**
- Bachelor’s degree in business, Marketing, or a related field.
- 2+ years of marketing experience.
- Proven track record of successful customer management, market research and brand development.
- Knowledge of the food & beverage industry and customer journey.
- Advanced understanding of customer segmentation and data analysis.
- Excellent communication and writing skills.
- Ability to think strategically and solve problems creatively.
- Ability to manage multiple projects simultaneously and prioritize tasks.
- Self-motivated, organized and detail oriented.
- Ability to work independently or in a team environment.

Ability to commute/relocate:

- Riffa: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- WHAT IS YOUR CURRENT SALARY?
- WHAT IS YOUR EXPECTED SALARY?
- HOW SOON CAN YOU JOIN?

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