Brand Executive

4 weeks ago

Manama, Bahrain Talent Pal Full time

**INSPIRE | EXHILARATE | DELIGHT**

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

**What you'll be doing**

At Chalhoub, we build iconic brands together. Our Brand Manager is accountable for the delivery of top line and bottom line targets for a portfolio of brands or a single brand. You will oversee commercial operations across markets/networks and will work closely with store staff and retailers to ensure achievement of targets through advanced customer and people experience while also raising brand awareness and sharing incredible experiences together.
- Participate in setting up the yearly strategic plan and budgets
- Participate in strategic meetings with suppliers, marketing, merchandising and regional teams to negotiate commercial conditions (margin, animations, exclusivity)
- Coordinate with the Marketing team; recommend marketing mix for existing shops and new openings
- Receive allocated yearly budget and monitor the budget achievement in coordination with Finance
- Monitor and direct daily operations to ensure that goals and objectives are met in term of sales targets, margin and profit and take corrective action when necessary
- Approve Brand mix and oversee smooth implementation of opening, closing and renovation of stores and/or counters and often get involved with the demand planning
- Maintain smooth relationships with the suppliers/brand owners and business partners
- Negotiate targets, locations and brand support with key suppliers
- Promote customer service excellence by running surveys and analysing benchmarks
- Analyse and improve cost effectiveness; prepare ad review budget updates in collaboration with General Manager
- Attend Sales Managers/ Retail Managers meetings to review counter performances: sales achievements, marketing activities, staff training
- Monitor and analyse market trends, competitor activities; provide action plans and follow up on implementation
- Ensure proper implementation of in-store marketing animation plan/guidelines from Brand Owner
- Analyse profitability of the counters/ brands & monitor market share
- Review monthly reports on customer & sales analysis, shopper insights, traffic in store and store/counter KPIs and prepare action plan accordingly- Provide input, as needed, to Managers for any local training needs during training calendar preparation
- Schedule training sessions with concerned stakeholders and ensure logístical readiness
- Lead training sessions/programs in adherence to the set training calendar
- Manage all ad-hoc training requests in coordination with Managers/People Partners
- Create brand awareness at the front liners level
- Provide training to the shop floor team (retail and delegation brands) by employing advanced product knowledge and best practice training techniques
- Provide product training to retail brands teams
- Deliver interior design training related to category / products sold
- Conduct evaluations on the learners and effectiveness of the learning materials and approaches
- Report on the feedback gathered from the participants and concerned supervisors, to assess the effectiveness of the training and its impact on the participants

**What you'll need to **succeed**
- Able to nurture relationships with clients/ partners
- Experience of working in a fast-pace, matrixed environment
- Exceptional communication, relationship-building, and project management skills
- Mini

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