Senior Marketing Strategist
1 week ago
**Company Overview**:Action Labs is seeking an experienced _Senior Marketing Strategist_ to join our team. This is a pivotal role for a seasoned strategist who thrives in a fast-paced agency setting and can seamlessly blend creativity with data-driven insights. As the Senior Marketing Strategist, you’ll be crafting dynamic content strategies and working closely with clients and cross-functional teams to deliver high-impact campaigns that meet client goals and drive measurable results.
**Key Responsibilities**:
- Collaborate with clients, marketing teams, and other stakeholders to understand content objectives and target audience.
- Develop and execute content strategies that align with client goals and brand guidelines.
- Conduct thorough research on industry trends and target audience preferences to develop content ideas that resonate and drive engagement.
- Write clear, concise, and grammatically correct copy that effectively communicates the desired message and brand voice.
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
- Collaborate with designers, videographers, and other creative team members to develop multimedia content, including videos, infographics, and interactive experiences.
- Monitor and analyze content performance using relevant metrics and adjust strategies accordingly to optimize engagement and conversion rates.
- Collaborate with cross-functional teams, including designers, marketers, and web developers, to ensure cohesive and integrated content experiences.
**Qualifications**:
- **Experience**: 5+ years of experience in content creation, strategy, and marketing within an agency or similar fast-paced environment.
- **Content Expertise**: Deep understanding of content marketing principles and a proven track record in developing content strategies that drive engagement.
- **Communication Skills**: Exceptional written and verbal communication skills, with an eye for clear, concise, and engaging copy.
- **Industry Agility**: Ability to adapt and create content for a variety of industries and audiences.
- **Leadership Abilities**: Strong leadership skills, with experience in guiding and mentoring creative team members.
- **Tools Proficiency**: Proficiency in content management systems (CMS) and other marketing tools; familiarity with SEO, analytics, and performance tracking tools is a plus.
- **Education**: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- **Agency Experience**: Background in advertising or marketing agency work preferred.
**Why Join Action Labs?**
- **Growth Opportunities**: Exposure to leading brands and innovative campaigns.
- **Collaborative Culture**: Work alongside a passionate team focused on driving impact.
- **Learning Environment**: Gain hands-on experience in fintech and digital marketing with room for personal and professional development.
**How to Apply**
**Experience**:
- marketing: 5 years (preferred)
**Language**:
- English (required)
- Arabic (required)
Application Deadline: 14/11/2024
Expected Start Date: 24/11/2024
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