Group Marketing Manager

5 days ago

Manama, Bahrain Informa Markets Full time

Company Description
**MARKETING STRATEGY**

You will be responsible for developing the marketing strategy for your portfolio (and products within the portfolio), setting OKRs and monitoring and reporting performance. You will lead your team to implement effective marketing strategies, either through internal resources or with the help of an agency. You will leverage a full range of marketing channels to achieve your objectives.

**LEADERSHIP & MANAGEMENT**

You will manage senior marketers and specialists working across various B2B and B2C products, primarily events. You will recommend team structures and delivery solutions based on requirements of geography or sector (not necessarily one size fits all).

Working with the General Manager and Marketing Leadership to ensure the proper structure, specialisms, and level of resources to meet agreed KPIs. You will provide guidance, feedback and inspiration to line reports and champion the adoption and optimisation of marketing technology solutions and digital marketing.

**Who are you?**
- A marketing professional with 10+ years of experience
- An accomplished marketing strategist with expertise in developing brand/product
- An individual who thrives in a fast-paced, results-oriented environment
- A real people person who can bring colleagues on a journey

**Job Description**:
The Group Marketing Manager will ensure the marketing team across the Bahrain portfolio have the right skills and make the right choices for their industries and market. The individual will lead the marketing team through the transition to digital and hybrid formats and support the commercial leads in delivering success.

Informa Markets has invested heavily in best-in-class marketing technology, which is available and in use across our businesses. The Group Marketing Manager will take responsibility for maximising marketing performance across the portfolio to fully exploit the technology's potential and Informa's investment in the solutions.

The individual will be a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand.

Managing a diverse small team of managers and executives the Group Marketing Manager will be a skilled marketing strategist and drive creativity and enthusiasm in others.

The individual must be adaptable and accustomed to working with differing market dynamics, guiding marketers and steering campaign strategy accordingly.

**Qualifications**:
**Qualities needed**
- A high degree of cultural awareness
- Great at motivating teams and individuals
- Effective at driving performance
- Creative and inspiring
- Ability to manage remotely
- Good at coaching and developing individuals
- Inspires commitment and loyalty
- Able to consistently set the bar higher
- Ability to deep dive into an industry and recommend the strategy
- Ability to work effectively across a range of projects
- Able to lead and build teams of differing skills and experience

**Skills required**
- Marketing management experience in events
- Thorough understanding & knowledge of digital and content marketing
- Audience development and growth, including segmentation/personalisation
- Experience of managing or working as a peer in a senior team
- International marketing experience
- Building relationships with partners and stakeholders
- Analytical and questioning mindset
- Influencing and negotiation skills
- Deadline and target driven
- Experience of working in a matrix environment
- Excellent verbal and written communication skills in English - Arabic also desirable
- Experience in using marketing automation technology and CMS platforms

Additional Information- We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. _

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