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Senior Communication Strategists
3 weeks ago
We are looking for an experienced Senior Communication strategist & Copywriter to work closely with our clients to develop effective communication strategies to enhance our client’s brand’s visibility and market share.This role balances creative, analytical, and strategic thinking.
You would be expected to conduct in-depth analysis and market research to understand customer behavior, then use that information to develop brand platforms and corporate communication strategies that raise brand awareness, drive customer growth, improve a brand’s positioning, and generate revenue.
**Senior Communication strategist & Copywriter Responsibilities**
- Conduct Research on clients’ current communication strategies, customer profile, and market share
to develop a strong sense of strengths, weaknesses, and opportunities to improve brand positioning.
- Research on client’s competitors, examining current marketing and branding trends within the
client’s industry.
- Analyze, gather, and assess a wide array of data, ranging from customer feedback to surveys
measuring brand recognition and engagement.
- Develop Brand platforms and Strategies with Combining analytical and creative elements.
- Develop detailed corporate communication strategies and key messages that address different
internal and external stakeholders effectively, while planning the yearly communications activation
calendar and execution plan.
- Develop online and social media strategies, taking into consideration SEO, SEM, social media best
practices and digital paid media.
- Deliver ideas and concepts that set their client apart from competitors, creating a strong position for
market growth and recognition across various media channels.
- Create guidelines that define clients voice both online and offline.
- preparing brand strategy documents and writing copy for marketing materials with providing
guidelines to various departments to ensure consistency.
- Present Strategies to Clients of their findings, concepts, and progress.
- Work closely with clients to fine-tune messaging throughout the process.
- Collaborate with creative teams of web, graphic designers, copywriters, and video production on
activating the communication strategies.
**Required Skills**:
- Strategic planning.
- Creativity.
- Written and verbal communication.
- Deep understanding of the media landscape both offline and online.
- Ability to work independently on a project or in a team environment.
- Analytical and problem-solving mindset.
- Strong research skills.
- Excellent presentation skills.
**Required Qualification**
- Masters / Bachelor’s degree in business, marketing, branding, communication, or related field required.
- 6+ years’ experience as a branding and communication strategist or similar role in a creative agency.
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