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Search Engine Marketing Manager
4 days ago
We are looking for a SEM Manager to join our team, you will be responsible for planning, implementing, and managing the company’s overall SEO strategy. It covers a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.
**Responsibilities**:
**Google Ads (PPC, GDN, YouTube, GTM, Analytics, Firebase, App ADS, Re-marketing, Conversions)**
- Execute tests٫ collect and analyze data٫ identify trends and insights.
- Achieve maximum ROI in paid search campaigns using analysis of data.
- Integrate all tracking conversions.
- Track٫ report٫ and analyze PPC initiatives and campaigns.
- Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Continually expand and optimize paid keyword discovery.
**Requirements**:
Preferable to have the below certificates.
- Google Ads Search Certificate
- Google Ads Display Certificate
- Google Ads Video Certificate
- Google Shopping ads Certification
- Google Ads Apps Certification
- Google Analytics Certificate
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