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Digital Transformation Lead
1 day ago
About RESO
Job Overview- This role is focused on driving digital transformation by leading the development and execution of comprehensive digital strategies.
Main Responsibilities & Duties
Digital Strategy & Transformation- We are seeking a highly experienced professional to develop and implement a digital strategy that enhances business performance and drives growth through modernizing telecom services, introducing digital-first customer experiences, and creating new revenue channels through digital products.
- The ideal candidate will identify emerging digital trends such as AI, ML, and blockchain that can be leveraged to optimize operations, reduce costs, and create competitive advantages.
- They will assess and elevate the organization's digital maturity by identifying gaps, setting benchmarks, and developing a roadmap for achieving digital excellence.
- The successful candidate will monitor and analyze the performance of digital marketing channels including paid media, SEO, social media, email marketing, and website traffic.
- They will develop comprehensive dashboards and performance reports to track KPIs, ROI, and the effectiveness of digital marketing strategies.
- They will identify trends, anomalies, and opportunities to optimize campaigns and maximize marketing ROI.
- Recommend strategies for improving customer engagement, lead generation, and conversion rates across digital platforms.
- Implement A/B testing and multivariate testing to validate hypotheses and refine targeting strategies.
- Leverage insights to refine digital touchpoints and enhance the overall digital experience across web, mobile, and other digital properties.
- Ensure a seamless and engaging user journey, working closely with UX/UI teams to help optimize landing pages, content placement, and design elements.
- Use customer behavior data and journey mapping to uncover pain points and opportunities for improving digital interactions.
- Translate complex data sets into actionable insights and recommendations for marketing and business teams.
- Use data to uncover customer behavior trends, preferences, and pain points to support user experience (UX) optimization.
- Advise on budget allocation and digital investment based on performance insights.
- Partner with marketing, product, and data teams to align on KPIs, objectives, and performance measurement frameworks.
- Work closely with digital marketing teams to guide strategy based on insights, ensuring continuous improvement and alignment with business goals.
- Lead performance reviews and optimization workshops with internal teams and external parties.
- Manage data sources and integrate analytics and business intelligence tools in coordination with the BI team.
- Utilize customer engagement platforms for campaign orchestration, execution, and measurement.
- Work with mobile measurement solutions for attribution tracking and evaluating mobile performance.
- Integrate workflow automation tools to streamline processes and ensure seamless data connectivity across platforms.
- Leverage application performance monitoring solutions to track platform performance, identify bottlenecks, and optimize the technical performance of web and mobile applications.
- Oversee data collection processes and ensure the accuracy and integrity of tracking and reporting across all digital assets.
- Stay updated on industry trends and adopt emerging tools to enhance performance measurement and generate actionable insights.
- Analytical mindset with a data-driven approach to problem-solving.
- Strong understanding of digital channels and customer experience management.
- Ability to manage large datasets and extract actionable business insights.
- Expertise in creating visualizations, dashboards, and performance reports.
- Comprehensive knowledge of digital marketing strategies, tools, and industry best practices.
- Proficiency with analytics platforms and tools such as business intelligence software, customer engagement platforms, and application performance monitoring solutions.
- Excellent communication and presentation skills, with the ability to translate complex, data-driven insights into actionable recommendations for non-technical stakeholders.
- Bachelor's degree in Marketing, Business, Data Science, or a related field / Experience.
- 10 - 15 years of experience in digital marketing analytics, digital channel.
- Proven track record in managing multi-channel digital campaigns and optimizing digital experiences to enhance customer engagement.
About Application Process
If you meet the criteria, we welcome your application. To complete the application, please provide the following document(s):
- Resume/CV
- Passport-size photograph
- Highest Education Qualification
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