Sudan Financial Services Marketing Leader

2 days ago

Manama, Manama, Bahrain beBeeMarketing Full time 90,000 - 120,000
Job Opportunity

We are seeking a talented professional to lead our consumer product marketing function. Our financial technology company is building the financial infrastructure Sudan deserves – fast, inclusive, and tailored to the realities of a complex and underserved market.



The Role

This is a hands-on, data-driven position requiring continuous testing, optimisation, and scalable execution. You will develop and execute integrated campaigns across paid media, influencer partnerships, referral programs, grassroots and guerrilla tactics, and selected traditional channels. Your primary focus will be on designing, implementing, and monitoring multi-channel acquisition, activation, and retention campaigns.



Key Responsibilities
  • Design and implement an end-to-end marketing strategy for digital financial services.
  • Develop and execute integrated campaigns across various channels.
  • Create messaging that resonates deeply with Sudanese audiences at home and abroad.
  • Establish relationships with creative agencies, freelancers, and local marketing partners.
  • Oversee content creation, asset design, and delivery for all consumer-facing channels.
  • Lead influencer engagement and develop strategic partnerships with trusted community voices.
  • Design, implement, and monitor referral and loyalty programs to drive organic growth.
  • Conduct ongoing data-driven performance analysis, applying insights to refine campaigns and improve ROI.
  • Define and uphold brand guidelines, ensuring consistency across all customer touchpoints.
  • Stay informed on market trends, competitor activity, and cultural insights relevant to Sudanese people at home and in the diaspora.


Requirements
  • 7+ years in consumer marketing, ideally in fintech, payments, or other high-growth digital products.
  • Demonstrated success in launching and scaling marketing initiatives in emerging markets, preferably with direct experience in Sudan or within Sudanese diaspora communities.
  • Proven expertise in paid digital marketing, influencer outreach, referral program development, and community-based marketing strategies.
  • Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
  • Experience managing creative agencies, contractors, and distributed teams.
  • Exceptional communication, storytelling, and brand-building capabilities.
  • High degree of adaptability, resilience, and resourcefulness, with experience in lean, early-stage environments.
  • Arabic language skills and/or established networks within Sudanese communities are highly advantageous.


What We Offer
  • A mission-driven culture focused on expanding financial access and inclusion for Sudanese communities worldwide.
  • A globally distributed team offering flexible working arrangements.
  • Competitive compensation package with equity participation.

About the Position

This role offers significant ownership over strategy and execution, with the autonomy to innovate and experiment. If you have a passion for shaping the future of financial technology and are driven by a desire to make a meaningful impact, we encourage you to apply.

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