Brand Positioning Manager

3 days ago

Manama, Manama, Bahrain RESO Full time

As a Brand Positioning Manager at RESO, you will be responsible for improving the overall brand position and customer experience. This involves carrying out market research and customer surveys to assess demand, brand positioning, and awareness, evaluating marketing campaigns, monitoring competitor activity, and complying with HMC marketing guidelines.

Key Responsibilities:

  • To actively improve the overall brand position & customer experience.
  • Carrying out market research and customer surveys to assess demand, brand positioning and awareness. Evaluating marketing campaigns.
  • Monitoring competitor activity.
  • Comply with HMC marketing guidelines.
  • Developing Marketing opportunities.
  • Preparing photo shoots.
  • Managing the production of marketing materials, including leaflets, posters and flyers, which can involve writing and proofreading copy and liaising with designers and printers.
  • Maintaining and updating mailing database through SAP.
  • Formulation of Sales and marketing programs to ensure best return on investment.
  • To grow and develop the supplier database via SAP.
  • Liaising and building relationships with a range of stakeholders, e.g. customers, suppliers and colleagues.
  • Prepare Market share reports for FM brands monthly for GM, MD and Managers.
  • Analysing pricing positions.
  • Contributing to and developing long term marketing plans and strategies; assisting in the delivery of approved strategies.
  • New model launch, motor shows, press conferences, press release & customer retention activities.
  • Liaising with ad agencies for developing brand, tactical and corporate campaigns.
  • Handling of all PR activities and interaction with PR agencies.
  • Developing advertising opportunities, which can involve placing adverts in national, regional and specialist publications or on the radio (depending on the organization) and the campaign.
  • Maintaining and building contacts with media.
  • Writing and distributing press releases.
  • Arranging for the effective distribution of marketing materials.
  • Organizing and attending events and exhibitions.
  • Securing sponsorships to assist with publicity and funding of marketing projects.

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