Digital Marketing Strategist
5 days ago
About GIG Gulf
GIG Gulf is part of the Gulf Insurance Group, the largest regional composite insurer in the Middle East and North Africa, with a presence in 13 markets.
We have a diverse and inclusive working environment with over 800 employees across 15 branches and retail shops region-wide, serving over 1 million customers.
Our commitment to running operations responsibly and sustainably drives our success.
Job SummaryThis role involves developing and executing an e-commerce marketing strategy to drive online sales and customer engagement for GIG Gulf.
You will enhance the brand's online presence through compelling storytelling and digital campaigns tailored to the insurance industry, optimizing website and digital touchpoints for a seamless customer journey and conversion.
Leverage data and analytics to improve customer acquisition, retention, and lifetime value.
Key Responsibilities- E-Commerce & Digital Brand Management: Develop a comprehensive e-commerce marketing strategy to drive online sales and customer engagement.
- Media & Performance Marketing: Design and implement multi-channel marketing campaigns to maximize digital reach, working closely with media agencies to optimize campaign performance.
- Customer Relationship Management (CRM) & Engagement: Develop CRM strategies to drive customer engagement, retention, and loyalty, working with cross-functional teams to enhance personalized communication and automation.
- Market Expertise & Local Adaptation: Develop tailored marketing strategies based on in-depth knowledge of the Bahrain, Oman, and Qatar insurance markets, ensuring all campaigns resonate with local audiences.
- 3-5 years of experience in general insurance, financial services, or a related sector.
- Strong understanding of the Bahrain, Oman, and Qatar digital landscapes, including regulatory aspects and consumer behavior.
- Proven experience in e-commerce brand building, digital advertising, and customer acquisition.
- Expertise in CRM tools, customer segmentation, and engagement strategies.
- Proficiency in Arabic and English is required.
We are looking for a team player who thrives in a fast-paced, high-performance environment.
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