Digital Marketing Director

4 days ago


Manama, Manama, Bahrain Tarabut Full time

Tarabut is a leading open banking platform in the MENA region, operating in Saudi Arabia, Bahrain, and the UAE. The company is revolutionizing the financial landscape through innovation, collaboration, and a commitment to accessibility and convenience.

About the Role

You will lead the development and execution of all performance marketing campaigns across search, social media, and other digital channels to drive scalable customer acquisition, engagement, and retention. This can include display, pay-per-click (PPC), paid social, search engine optimisation (SEO), affiliate marketing and more. The role will also be responsible for demand generation across different Tarabut products and markets, ensuring campaigns are tailored to regional dynamics and business objectives.

Key Responsibilities:

  • Develop, execute, and optimize performance-driven and growth-focused marketing campaigns across paid and organic channels, ensuring alignment with the overall marketing strategy.
  • Own the performance strategy by identifying the right channels to invest in, such as paid search, SEO and affiliate marketing, to maximise reach and impact.
  • Drive lead generation, nurturing, and conversion programs through data-driven tactics, automation, and lifecycle marketing to improve engagement and retention.
  • Manage and optimize the website as a key demand-generation and conversion tool, ensuring content, SEO, and UX align with business objectives.
  • Own and deliver marketing automations to ensure seamless execution of lead generation, nurturing, and lifecycle programs, driving efficiencies and improving campaign performance across all channels.
  • Work closely with commercial teams to own and optimise outbound email marketing strategies, ensuring campaigns are tailored to engage prospects, nurture relationships, and generate new leads that align with overall business objectives.
  • Optimise paid media spend and marketing analytics to maximise efficiency, conversion rates, and ROI.
  • Monitor and report on campaign success and website traffic using data to continuously refine and improve performance.

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