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Chief Marketing Strategist for GCC Expansion

2 weeks ago

Manama, Manama, Bahrain Calo Inc Full time

At Calo Inc, we're on a mission to make healthy easy. Founded in 2019, our team is dedicated to driving this vision by leveraging technology to provide better, faster, and cheaper access to food.

About Us

We began our retail journey in Bahrain with the opening of our first cafe in July 2023 and have since expanded to Saudi Arabia. Our next destination will be the UAE.

Role Overview

We're seeking a seasoned Marketing Manager to develop, execute, and oversee marketing strategies tailored to the GCC market, ensuring our continued growth and competitiveness.

Main Responsibilities:

  • Develop Quarterly and Monthly Local Marketing Strategies aligned with company goals
  • Owning Marketing KPIs tracking and achievement, including growth and delivery targets
  • Lead and Grow a Team of Marketing Specialists
  • Manage Marketing Budgets and resource allocation on a monthly and quarterly basis
  • Oversee Customer Communication Plans and CRM process
  • Own the Development of Engaging Localized Marketing Calendar
  • Launch Marketing Campaigns end-to-end to acquire customers across various channels
  • Identify Key Customer Segments to tailor marketing messages
  • Work Cross-Functionally with different departments to align on new launches, targets, campaign development, etc.
  • Identify New Customer Acquisition Opportunities and test innovative strategies for effectiveness
  • Ensure Compliance with local regulations and ethical standards
  • Ensure Excellent Customer Experience and journey
  • Build Strategic Relationships and partner with key industry players
  • Monitor and Analyze Campaign Performance Data to optimize ROI and adjust strategies accordingly
  • Conduct Thorough Market Research to understand customer behavior, preferences, trends, and competitors' activities in GCC
  • Liaise with Social Media Influencers to execute promotional campaigns

Ideal Candidate: A strong understanding of local culture, consumer behavior, and market dynamics; 3+ years of F&B marketing experience, with at least 1 year in a managerial role; Bachelor's degree in Marketing or related field; Exceptional communication and writing skills in English and Arabic; Data-driven mindset with ability to analyze and interpret performance metrics; Proficiency in digital marketing tools, social media platforms, and market research techniques; Strong organizational skills with ability to manage multiple projects simultaneously; Collaborative attitude and ability to work effectively with cross-functional teams; Pleasant personality and able to lead with empathy and patience.