Digital Analytics Strategist for RESO
1 week ago
The Digital Analytics Strategist will drive data-driven decision-making by managing digital analytics tools, generating actionable insights, and optimizing digital channel performance.
Main Responsibilities & Duties:
Data Management & Integration: Oversee the setup, configuration, and maintenance of digital analytics platforms. Ensure data collection processes are accurate, consistent, and compliant with data governance standards. Integrate analytics tools and data sources to create a comprehensive digital performance measurement framework.
Performance Analysis & Insights:
Monitor key performance indicators (KPIs) and digital metrics across platforms to assess campaign effectiveness and user behavior. Analyze data trends to uncover insights and opportunities for optimization. Provide recommendations to improve digital experiences and drive conversions.
Collaboration & Strategy Development:
Partner with marketing, product, and BI teams to align analytics strategies with business goals. Develop and present dashboards, visualizations, and performance reports for stakeholders. Contribute to the creation of data-driven strategies for customer engagement and retention.
Tool Utilization & Automation:
Implement and optimize tools for customer engagement, mobile performance measurement, and workflow automation. Leverage emerging technologies to enhance data connectivity and reporting efficiency.
Stay Current with Industry Trends:
Keep up-to-date with advancements in digital analytics, tools, and methodologies. Recommend and implement innovative approaches to improve analytics capabilities.
Key Requirements:
Experience with customer engagement platforms and mobile measurement tools. Familiarity with workflow automation and application performance monitoring tools. Knowledge of data governance and compliance best practices. Proficiency in analytics platforms and data visualization tools. Strong understanding of digital marketing channels and performance optimization.
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