Marketing Manager

1 week ago

Manama, Manama, Bahrain Malaeb Full time

Role Overview

The
Marketing Manager
will lead Malaeb's marketing efforts by building a strong, engaging brand across social media, digital platforms, and the sports community. The ideal candidate is both creative and strategic — someone who understands how to tell stories, grow audiences, and create impactful collaborations that strengthen Malaeb's presence in the sports and lifestyle space.

You will oversee
social media management, content creation, events, and partnerships
, ensuring the brand consistently connects with its audience and community.

Key Responsibilities

Brand & Social Media

  • Develop and manage Malaeb's social media strategy across all platforms (Instagram, TikTok, X, LinkedIn, etc.).
  • Oversee daily content planning, publishing, and community engagement.
  • Maintain brand consistency in tone, visuals, and storytelling.
  • Monitor trends, engagement metrics, and audience sentiment to guide strategy.

Content Creation

  • Lead content calendars, campaigns, and storytelling initiatives showcasing Malaeb's players, venues, and experiences.
  • Oversee production of photo, video, and written content — coordinating with creators, photographers, and agencies.
  • Develop creative briefs and manage content execution to align with brand values and objectives.

Events & Collaborations

  • Plan and execute marketing activations, tournaments, and community events that promote Malaeb's brand and drive engagement.
  • Build partnerships with sports brands, influencers, and organizations to create joint campaigns and experiences.
  • Coordinate PR activities, press coverage, and influencer collaborations to maximize visibility.

Strategy & Coordination

  • Align marketing initiatives with company goals, ensuring consistency across digital, offline, and partner channels.
  • Manage marketing budgets, timelines, and resources.
  • Collaborate with operations and partnerships teams to support campaigns, launches, and events.

Team & Agency Management

  • Supervise internal marketing staff, freelancers, and external creative agencies.
  • Foster a collaborative environment that encourages innovation and continuous improvement.

Qualifications & Experience

  • Bachelor's degree in marketing, Communications, Media, or a related field.
  • 5–6 years of experience in marketing, preferably in sports, lifestyle, or consumer brands
  • Strong experience in
    social media management
    ,
    content creation
    , and
    event execution
    .
  • Skilled at managing agencies, creators, and partnerships.
  • Excellent communication and organizational skills.
  • Creative thinker with a strong sense of visual storytelling and audience engagement.
  • Passion for sports, community, and brand-building.

Key Attributes

  • Energetic, creative, and highly organized.
  • Comfortable managing multiple projects and teams simultaneously.
  • Strong understanding of sports culture and social media dynamics.
  • Hands-on mindset — enjoys being involved in content shoots, events, and collaborations

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