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Performance Marketer

2 weeks ago

Manama, Manama, Bahrain PLAYBOOK Full time 70,000 - 120,000 per year

Location:
 Hybrid (Bahrain / Remote – MENA focus)

About Playbook

Playbook is a digital membership platform connecting ambitious professionals through curated content, live learning, and meaningful networking. As we scale into MENA and global markets, we are repositioning networking as our core differentiator—backed by high-value events, corporate partnerships, and financial learning programs.

We are seeking a 
Performance Marketer
 to own our growth engine: driving lead generation, paid membership conversions, and global brand visibility.
Role Overview

The Performance Marketer will design, execute, and optimize Playbook's marketing funnels across B2C and B2B growth tracks. You'll combine hands-on campaign management with strategic thinking, using data to improve acquisition, conversion, and retention metrics.

You'll be Playbook's go-to for performance campaigns, SEO, analytics, and automation—directly tied to scaling our membership to 
50,000+ by Dec 2026
 and 
100,000 within 24 months
.
Key

Responsibilities

Performance Marketing

  • Plan, launch, and optimize paid campaigns across 
    Meta, LinkedIn Ads, and Google Search & Display
    .
  • Build 
    retargeting campaigns
     (trials, event attendees, site visitors).
  • Create 
    high-converting landing pages
     and conduct A/B testing on copy, creatives, and CTAs.
  • Manage budgets with a focus on 
    CAC, CPL, LTV, and ROAS
    .

SEO & Content

  • Conduct technical SEO audits and implement on-page/off-page fixes.
  • Build an SEO-driven content strategy (blogs, evergreen guides, lead magnets).
  • Develop backlink strategies (PR, partnerships, guest content).
  • Localize SEO efforts for 
    Arabic-first MENA markets
    .

Lead Generation & Automation

  • Own the funnel from 
    awareness → trial → paid membership
    .
  • Set up and manage automation tools (HubSpot, ManyChat, WhatsApp Business).
  • Design referral/affiliate growth programs.
  • Create 
    email nurture flows
     (trial-to-paid, abandoned checkout, reactivation).

Analytics & Reporting

  • Implement GA4, Meta Pixel, LinkedIn Insight Tag, and CRM integrations.
  • Maintain a 
    live KPI dashboard
     for leadership (CAC, CPL, conversion rates).
  • Deliver weekly tactical performance reports and monthly strategic reviews.

Event Marketing

  • Lead growth campaigns for Playbook's 
    flagship event in May 2026
     (target: 2,000+ attendees).
  • Convert event awareness into lasting membership growth.

Requirements

  • 4–6 years of hands-on 
    performance marketing
     experience (SaaS, edtech, fintech, or subscription preferred).
  • Proven track record in 
    scaling paid campaigns
     with measurable ROI.
  • Strong grasp of 
    GA4, HubSpot (or similar CRM), and automation tools
    .
  • Solid understanding of 
    SEO principles
     and content-driven growth.
  • Comfortable working with 
    English-first, Arabic-secondary campaigns
    .
  • Analytical mindset with fluency in performance metrics and dashboards.
  • Experience in 
    MENA markets
     strongly preferred.

Nice to Have

  • Exposure to 
    event-driven marketing
     or growth campaigns tied to large-scale conferences.
  • Familiarity with referral/affiliate program design.
  • Creative eye for ad copy and design testing.

Why Join Playbook?

You'll be building the growth machine for one of the fastest-scaling professional networks in MENA. This is a high-impact role where your campaigns directly translate into 
global membership growth, flagship event success, and Playbook's next chapter as a category leader.