Sr. Specialist Marketing

6 days ago

Manama, Manama, Bahrain RESO Full time

About The Opportunity

Role Summary

We are looking for a results-driven and strategic Senior Marketing Specialist to lead the marketing efforts for our non-food verticals, including grocery, pharmacy, electronics, flowers & cosmetics, and pets. This role is responsible for developing and executing data-driven growth campaigns that drive acquisitions, reorders, and category penetration. The ideal candidate will leverage 360-degree marketing tactics, working across multiple channels to enhance user engagement, optimize category performance, and maximize return on investment (ROI).

What's On Your Plate?

  1. Work closely with the Head of Marketing and Brand teams to develop marketing campaigns that deliver on Bahrain's growth targets.
  2. Develop and execute 360-degree marketing strategies to accelerate the growth of non-food verticals while ensuring alignment with Bahrain's overall business goals.
  3. Build and execute 360-degree multi-channel and CRM campaigns to drive performance objectives (acquisitions and reorders).
  4. Utilize data-driven insights to identify category-specific growth opportunities, optimize campaign performance, and improve conversion rates.
  5. Work closely with the commercial and category management teams to co-develop category-specific promotions and partnerships that drive user demand.
  6. Collaborate with the regional and local teams to implement multi-channel marketing campaigns, including CRM, digital, offline activations, and performance marketing to increase customer acquisition and retention.
  7. Support on the development and lead on the execution of end-to-end growth campaigns.
  8. Ensure proper campaign go-to-market with a focus on measurement and reporting; tracking campaign results on a daily basis to control budget spending and enhance performance.
  9. Ability to understand the ROI and effectiveness of each campaign and tactics used, and using these learnings for future campaigns.
  10. Understand customer behavior through analysis, on-ground feedback from customers and sales to develop actionable insights.

What you need to be successful

What Did We Order?

  1. Succeeding in this role involves creating a balance between partnership strategy, marketing strategy, and business development.
  2. 4+ years of experience in consumer marketing, e-commerce, online services, or related experience with a proven record of delivering work with measurable results.
  3. Strong communication skills (written & verbal).
  4. Preferably Bilingual in English & Arabic.
  5. Strong project management & analytical skills.
  6. Ownership Skills: a highly motivated and proactive individual. Willing to roll up their sleeves and go the extra mile to drive results.
  7. Experience in campaign management, preferably CRM / CVM in an e-commerce company.
  8. Strong stakeholder management and follow up skills with the ability to establish priorities and communicate expectations, working with both internal and external stakeholders to push projects to completion.

Who we are

talabat is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

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