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E-commerce executive

1 month ago

Manama, Manama, Bahrain RAFFLES Full time
Job Title: E-Commerce Executive Job Description: The E-Commerce Executive is responsible for managing the hotel's online presence and driving digital marketing efforts to increase revenue, brand visibility, and customer engagement. This role supports the execution of online sales strategies, content management, and marketing campaigns, aligning with the hotel's overarching digital goals. KEY ROLES & RESPONSIBILITIESWebsite & Booking Platform Management: Optimize the hotel's website and third-party platforms (Booking.com, Expedia, etc.) to maximize online bookings and ensure up-to-date, accurate content. E-commerce Campaigns: Develop and implement online marketing campaigns (SEO, PPC, Paid Social) to increase website traffic and improve conversion rates. Email Marketing: Execute email marketing campaigns for Rooms, F&B, and other outlets in line with corporate guidelines, aimed at driving engagement and revenue. Content Creation & Optimization: Collaborate with the marketing team to create engaging content across platforms and manage the property's presence on social media. Analytics & Reporting: Monitor website performance, social media metrics, and online reviews, providing regular reports and insights to inform future strategies. Reputation & Influencer Management: Manage the hotel's online reputation through active review responses, influencer collaboration, and maintaining positive guest sentiment. Rate Distribution: Ensure rate parity across all online distribution channels, working closely with the Revenue Director and carrying out Rate shops. Support Media Marketing: Assist in PPC, SEO, and other media marketing tasks, staying informed of industry trends and digital best practices. Qualifications: Education: Bachelor's degree in Marketing, Business Administration, or a related field. Experience: 2-3 years in E-Commerce or Digital Marketing, ideally within the hospitality industry. Skills: Strong understanding of digital marketing concepts (SEO, Paid Social, Google Analytics). Excellent content creation, writing, and communication skills. Proficiency in Microsoft Office, Google Analytics, and relevant tools. Experience managing online booking platforms and online reputation. Basic Graphic design skills will be considered as a plus. Company Industry: Hotels Hospitality Department / Functional Area: Finance Treasury Keywords: E-commerce Executive
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