Regional Marketing Strategist

5 days ago


Manama, Manama, Bahrain RESO Full time

Company Overview

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT, and the cloud, we are changing the world on a daily basis.

We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do. Canonical has been a remote-first company since its inception in 2004.

Job Description

We are looking for a skilled Regional Marketing Strategist to drive regional marketing initiatives and pipeline generation in the EMEA region. This role will focus on developing and executing localized marketing programs, supporting regional sales efforts, and driving engagement with enterprise customers, partners, and developers across diverse industries.

This role reports to the EMEA and Americas regional marketing team manager.

Responsibilities:

  • Develop and execute the regional go-to-market (GTM) strategy to generate demand and accelerate pipeline growth for specific assigned countries.
  • Work closely with Sales Teams to align marketing efforts with revenue goals and regional business priorities.
  • Plan and manage regional events, customer roundtables, and field marketing activities in close collaboration with sales and alliances teams.
  • Own webinars and virtual events from strategy to execution, ensuring high engagement and lead conversion.
  • Implement account-based marketing (ABM) programs targeting high-value enterprise accounts in the region.
  • Develop and execute integrated campaigns across email, digital, social, and paid media to support regional sales objectives.
  • Work with the CRM and Marketing Operations team to track and optimize marketing funnel performance.
  • Collaborate with partner marketing teams to develop joint go-to-market (GTM) programs with strategic partners in the region.

Requirements

To succeed in this role, you should have experience in B2B marketing for enterprise IT products and SaaS experience. You should also have excellent academic results, with a Bachelor's degree (or equivalent) in Marketing, Business, or a related field.

Benefits

At Canonical, we offer a unique opportunity to work with a global organization that values innovation, collaboration, and excellence. Some of the benefits include:

  • Fully remote working environment.
  • Personal learning and development budget of $2000 per annum.
  • Annual compensation review.
  • Recognition rewards.
  • Annual holiday leave.
  • Parental Leave.
  • Employee Assistance Programme.
  • Opportunity to travel to new locations to meet colleagues at 'sprints'.


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