Lead Data Marketing Strategist
7 days ago
At RESO, we're seeking a seasoned Ds Campaign Manager to spearhead our data science-driven marketing efforts. As a pivotal member of our team, you'll design and execute campaigns that harness advanced analytics and machine learning techniques to optimize customer engagement and drive business growth.
Key Responsibilities:
• Develop and execute data-driven campaign strategies aligned with overall marketing objectives, leveraging customer insights
• Collaborate with data science teams to identify key metrics and analytical models enhancing campaign performance
• Design, implement, and manage the end-to-end campaign process from planning and setup through execution and post-campaign analysis
• Utilize advanced analytics tools to monitor campaign performance, providing actionable insights and recommendations for continuous improvement
• Work closely with cross-functional teams, including marketing, sales, and product development, to foster a data-centric culture
Requirements:
• Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred
• 5+ years of experience in campaign management or marketing analytics, with a strong focus on data-driven strategies
• Proven track record of successfully managing and executing complex marketing campaigns
• Strong analytical skills, with expertise in data visualization tools (e.g., Tableau, Power BI) and statistical analysis
• Proficiency in marketing automation platforms and CRM systems
• Excellent communication and interpersonal skills to effectively collaborate with diverse teams
• Ability to thrive in a fast-paced environment and manage multiple priorities effectively
• Creative problem-solver with a strategic mindset and results-oriented approach
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