Strategic Omnichannel Engagement Specialist
4 days ago
Unlock Customer Potential with GIG Gulf
About UsGIG Gulf, a part of the Gulf Insurance Group (GIG), is the largest regional composite insurer in the Middle East and North Africa. With presence in 13 markets, we strive to create a diverse and inclusive work environment.
We have over 800 employees from 60 nationalities, working across 15 branches and retail shops region-wide. Our aim is to be a caring partner that encourages customers to achieve their goals and live an inspiring life.
Job DescriptionThe Strategic Omnichannel Engagement Specialist will be responsible for planning, executing, and optimizing omnichannel engagement campaigns, including Email, WhatsApp, Push Notifications, and SMS.
The ideal candidate is detail-oriented, data-driven, and passionate about enhancing customer interactions through effective communication strategies. Proficiency in marketing automation tools such as Click Dimensions, WhatsApp marketing platforms, Mo Engage, and other similar tools is required.
Key Responsibilities:- Develop and execute customer engagement campaigns across various channels.
- Utilize marketing tools to automate and optimize campaigns.
- Ensure all messaging is engaging and localized for Arabic and English audiences.
- Monitor and enhance campaign deliverability, open rates, and conversion metrics.
- Leverage analytics and A/B testing to assess campaign effectiveness.
- Segment customers based on behavior, demographics, and engagement data.
- Analyze campaign performance to identify trends and optimize content, timing, and targeting.
- Manage and optimize marketing automation platforms.
- Implement automated customer journeys to enhance engagement and retention.
- Work with design teams to create visually appealing campaign assets.
- HAVE basic understanding of HTML and email design best practices.
Industry Expertise: Experience in customer engagement, marketing automation, CRM, or digital marketing, preferably in insurance or financial services.
Marketing Automation Tools: Hands-on experience with Click Dimensions, Mo Engage, WhatsApp marketing platforms, and similar tools.
Omnichannel Execution: Strong knowledge of email, SMS, push notification, and WhatsApp marketing strategies.
Data-Driven Mindset: Ability to analyze campaign performance, optimize strategies, and improve engagement metrics.
Technical & Design Skills: Basic understanding of HTML, email templates, and visual design principles.
Language Proficiency: Fluent in Arabic and English (written and spoken).
Collaboration & Agility: Ability to work in a fast-paced environment and collaborate effectively across teams.
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