Customer Engagement Strategist

4 days ago


Manama, Manama, Bahrain RESO Full time

GIG Gulf is a leading insurer in the Middle East and North Africa, with a presence in 13 markets. Our group reported consolidated assets of $3.83 billion and a net profit of $69 million in 2023.

About Us

We are an 'A' rated regional insurer with a top 5 position in each of our markets. We have been present in the region for over 70 years, offering a wide range of insurance products and services to corporates, SMEs, and individual customers.

Our strategic objectives focus on Regional Growth, Customer Experience, and Digital Transformation. We have created a diverse and inclusive working environment with a workforce of over 800 employees from 60 nationalities.

About the Role

The Customer Engagement Lead will plan, execute, and optimize omnichannel engagement campaigns across Email, WhatsApp, Push Notifications, and SMS. The ideal candidate is detail-oriented, data-driven, and passionate about enhancing customer interactions through effective communication strategies.

Omnichannel Campaign Management: Develop and execute customer engagement campaigns across multiple channels. Utilize marketing automation tools to automate and optimize campaigns. Ensure all messaging is engaging and localized for Arabic and English audiences.

Data-Driven Optimization: Leverage analytics and A/B testing to assess campaign effectiveness. Segment customers based on behavior, demographics, and engagement data to drive personalized communication.

Marketing Tools & Automation: Manage and optimize marketing automation platforms. Implement automated customer journeys to enhance engagement and retention.

Creative & Technical Skills: Work with design teams to create visually appealing campaign assets. Have a basic understanding of HTML and email design best practices.

Collaboration & Teamwork: Work closely with the Digital & Marketing team to align engagement strategies with business goals.

Essential Requirements:

  • Industry Expertise: Experience in customer engagement, marketing automation, CRM, or digital marketing.
  • Marketing Automation Tools: Hands-on experience with Click Dimensions, Mo Engage, WhatsApp marketing platforms.
  • Omnichannel Execution: Strong knowledge of email, SMS, push notification, and WhatsApp marketing strategies.
  • Data-Driven Mindset: Ability to analyze campaign performance and improve engagement metrics.
  • Languages: Fluent in Arabic and English (written and spoken).


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