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Brand Strategy and Creative Lead

3 weeks ago

Manama, Manama, Bahrain beBee Careers Full time

About the Role

We're seeking a seasoned Brand Strategy and Creative Lead to join our marketing team. This hybrid role combines high-level brand strategy with creative leadership, requiring a strategic thinker who can develop big-picture plans and execute them with tangible, creative outputs.

Key Responsibilities

  • Brand Strategy and Custodianship
    • Develop and refine our brand identity, voice, and messaging to ensure consistency across all platforms, verticals, and regions.
    • Evaluate and evolve the brand guidelines, collaborating with local marketing teams to adapt for cultural nuances while maintaining a unified brand presence.
    • Oversight of brand awareness and equity initiatives, measuring success through brand health metrics and customer feedback and consumer insight.
  • Content Marketing and Event Engagement
    • Conceive and lead content and event engagement projects that generate buzz, build brand love, and keep us front and center wherever our audience hangs out.
  • Creative Leadership and Execution
    • Lead the creation and execution of high-impact campaigns and communications, including visuals, copy, and integrated marketing initiatives.
    • Collaborate closely with in-house and external content creators and agencies to produce engaging content that resonates with our values and audiences.
    • Set high standards for design, storytelling, and brand experiences; be the go-to person for creative approvals across multiple verticals.
  • Cross-Functional Collaboration
    • Work with local product teams, food teams, and other stakeholders to align brand strategies with overall business goals.
    • Partner with PR and media relations teams to ensure consistent messaging and strong brand representation in public channels.
    • Promote systems, processes, and modes of cooperation that elevate our decentralized marketing model, ensuring alignment across all locations.

Ideal Candidate Profile

  • Strategic but Hands-On: A leader who can balance big-picture planning with hands-on execution and creative output.
  • Customer-Obsessed: Someone who takes time to understand user behaviors, motivations, and pain points, and translates them into remarkable brand experiences.
  • Proven Track Record: An individual with experience leading cross-functional brand or creative teams, managing large-scale campaigns, and maintaining brand consistency across multiple channels.
  • Strong Communicator & Collaborator: Skilled at working with diverse stakeholders, aligning them around a shared brand vision, and promoting a culture of innovation, teamwork, and performance.
  • Ownership Mindset: A self-motivated individual who views challenges as opportunities, remains resilient under pressure, and embodies our mission.