Marketing Growth Leader
4 days ago
We are seeking a Marketing Growth Leader to join our team at RESO. As a Marketing Growth Leader, you will be responsible for developing and implementing marketing strategies that drive growth and brand awareness.
The ideal candidate will have a strong understanding of marketing principles and practices, excellent communication, presentation, and interpersonal skills, as well as strong analytical and leadership abilities.
Key Responsibilities:
- To actively improve the overall brand position & customer experience.
- Carrying out market research and customer surveys to assess demand, brand positioning and awareness. Evaluating marketing campaigns.
- Monitoring competitor activity.
- Comply with HMC marketing guidelines.
- Developing Marketing opportunities.
- Preparing photo shoots.
- Managing the production of marketing materials, including leaflets, posters and flyers, which can involve writing and proofreading copy and liaising with designers and printers.
- Maintaining and updating mailing database through SAP.
- Formulation of Sales and marketing programs to ensure best return on investment.
- To grow and develop the supplier database via SAP.
- Liaising and building relationships with a range of stakeholders, e.g. customers, suppliers and colleagues.
- Prepare Market share reports for FM brands monthly for GM, MD and Managers.
- Analysing pricing positions.
- Contributing to and developing long term marketing plans and strategies; assisting in the delivery of approved strategies.
- New model launch, motor shows, press conferences, press release & customer retention activities.
- Liaising with ad agencies for developing brand, tactical and corporate campaigns.
- Handling of all PR activities and interaction with PR agencies.
- Developing advertising opportunities, which can involve placing adverts in national, regional and specialist publications or on the radio (depending on the organization) and the campaign.
- Maintaining and building contacts with media.
- Writing and distributing press releases.
- Arranging for the effective distribution of marketing materials.
- Organizing and attending events and exhibitions.
- Securing sponsorships to assist with publicity and funding of marketing projects.
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