E-commerce Marketing Director
1 week ago
Job Description
This is an exciting opportunity to lead the development and execution of all performance marketing campaigns across search, social media, and other digital channels to drive scalable customer acquisition, engagement, and retention.
Key Responsibilities:
- Develop and execute performance-driven marketing strategies that align with the overall business objectives.
- Own the performance strategy by identifying the right channels to invest in, such as paid search, SEO and affiliate marketing, to maximise reach and impact.
- Drive lead generation, nurturing, and conversion programs through data-driven tactics, automation, and lifecycle marketing to improve engagement and retention.
- Manage and optimise the Zoho-based website as a key demand-generation and conversion tool, ensuring content, SEO, and UX align with business objectives.
- Collaborate cross-functionally with brand, content, product, and commercial teams to ensure an integrated and cohesive marketing approach.
Experience:
- 4-6 years of experience in digital marketing, with a proven track record of planning, executing and optimising successful multi-channel campaigns.
- Strong experience in performance marketing, demand generation and digital analytics.
- Familiarity with marketing automation tools and CRM systems such as HubSpot, Salesforce, Zoho.
We are a highly collaborative team and offer professional development opportunities in a supportive and dynamic environment.
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