Product Marketing Strategist
3 days ago
We are seeking a highly skilled Product Marketing Manager to join our team at Canonical. This is an exciting opportunity for someone who is passionate about technology and open source, with experience in product marketing for enterprise software, cloud, Dev Ops, or open-source solutions.
Responsibilities:
- Develop and execute go-to-market strategies for a range of products
- Lead messaging and positioning efforts ensuring our products stand out in a competitive market
- Lead content planning with product managers from website copy to whitepapers, blogs, and sales enablement materials
- Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth
- Launch new products and features, leading cross-functional teams to drive awareness and adoption
- Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly
- Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base
- Plan and execute global events, live webinars, and community meetups that align with our GTM priorities
Requirements:
- Experience in product marketing for enterprise software, cloud, Dev Ops, or open-source solutions
- A passion for technology and open source you get excited about innovation, software, and community-driven development
- Strong storytelling skills you know how to craft messaging that resonates with both technical and business audiences
- Experience with demand generation, understanding how to translate GTM strategies into pipeline growth
- Comfort working cross-functionally with product, sales, partners, and marketing teams
- Data-driven mindset, using insights to refine strategies and improve performance
- Growth mindset someone who thrives on experimentation, learning, and continuous improvement
- Excellent communication skills, both written and verbal
What We Offer:
- Fully remote working environment - we've been working remotely since 2004
- Personal learning and development budget of 2,000 USD per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at sprints
- Priority Pass for travel and travel upgrades for long haul company events
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