Growth Marketing Strategist

1 day ago

Manama, Manama, Bahrain beBeeMarketer Full time 9,000 - 13,500
Job Description

We are seeking an experienced Growth Marketing Strategist to drive business growth through data-driven marketing strategies. As a key member of our team, you will own and accelerate growth for our operations across various channels.

Key Responsibilities:

  • Campaign Planning and Execution
    • Develop and execute annual seasonal calendars with clear hypotheses, budgets, and ROI targets.
    • Build campaign playbooks and A/B tests to improve conversion and basket size.
  • ROI and Performance Management
    • Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Lifetime Value (LTV), payback period, and voucher efficiency.
    • Implement rigorous post-mortems and incrementality measurement.
  • Customer Segmentation
    • Define actionable segments and design journeys to improve activation, frequency, and retention.
    • Partner with Analytics to build cohorts and propensity models for upsell/cross-sell.
  • CRM/Lifecycle Marketing
    • Own CRM strategy and execution, including journey orchestration, triggers, and personalization.
    • Manage creative/offer testing and guardrails.
  • MAU Growth and User Acquisition
    • Scale app installs and re-installs via performance channels.
    • Align paid with ASO and on-site conversion optimizations.
  • Demand Generation
    • Launch category and merchant-led programs to stimulate orders and Gross Merchandise Value (GMV).
    • Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply and last-mile readiness.
  • Team Leadership
    • Lead, coach, and develop 2 Senior Specialists.
  • Compliance and Brand
    • Ensure data privacy, consent management, and anti-spam compliance; uphold brand guidelines and safety standards.

Requirements:

  • 5-8 years in growth/performance marketing or CRM/lifecycle for a consumer app/marketplace (food delivery, q-commerce, ride-hailing, or e-commerce preferred).
  • Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes.
  • Experience building and leading small, high-impact teams.

Skills and Tools:

  • Strong quantitative skills; comfortable with funnel analytics, cohorting, and experimentation.
  • Hands-on with mobile attribution, analytics, and CRM platforms.
  • Performance channels: Google UAC, Meta, TikTok, Snap, OEM.
  • Excellent brief writing, creative testing, and stakeholder management.

Nice to Have:

  • Experience in MENA markets and seasonal/event-driven growth.
  • Familiarity with subscription/loyalty mechanics and partnership marketing.
  • Background in pricing/promo science and incrementality testing.

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