Business Analytics Lead

10 hours ago

Manama, Bahrain Citi Full time

**Job Purpose**:
**Job Background/context**:
The Citi Data & Analytics team is a global community that objectively connects and analyzes information, to create actionable intelligence for our business leaders. This fast-paced role identifies fact based opportunities for revenue growth in partnership with the businesses. This advanced function balances customer needs, business strategy, and profit objectives using best-in-class and relevant analytic methodologies. To accomplish this, the group focuses on linkages of information, cutting-edge tools, advanced analytics and statistical modelling. Key focus areas include web analytics, digital lead generation and conversion, campaign tracking, big data analytics, modelling, profitability analysis and real-time data integration.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

**Key Responsibilities**:

- Drive data & analytics initiatives across assets, retail, client experience, retail sales, adopting solutions based on data & analytics, leading to business profitability and customer growth.
- Use Machine learning / Statistical techniques to analyze large sets of customer data and produce actionable insights
- Work on projects that promote data based decision across business strategy, product design, campaign management & customer service
- Identify innovative data sources
- Enhance data collection procedures to include information that is relevant for building analytics systems
- Take ownership of data extraction, processing, cleansing, and verifying the integrity of data used for analysis
- Work with complex databases
- Understand business priorities and work out data driven solutions, create significant value addition
- Proactively seek out best practices and adopt the same in day to day functioning
Take a leading role in managing retail analytics and support the retail business team in achieving the goals.
- Incorporate learnings from past campaigns into future campaigns, by providing timely and comprehensive campaign intelligence
- Hypothesis generation creating a constant test cycle for the business with the primary end goals being to increase new to bank customer acquisitions, credit card usage of existing customers and cross sell of new products to the existing base, in that order
- Prepare financial projections related each initiative in order to measure the bottom-line impact at a customer and at a project level
- Expand Citi’s prospect base across liability products
- Support regional technology implementation for Analytics infrastructure projects
- Support the Consumer Business Head in strategic projects - locally and regionally.
**Development Value**:
EAP/ Python Programming: The individual need to be ready to acquire the next gen skills as the future data environment would be changing from Teradata to EAP and programming skills need to be evolved from SAS to Python or Hive.

**Knowledge/Experience**:

- 6+ years of working experience in Consumer banking and Insights and reporting role.
- Good applied statistics skills, such as distributions, statistical testing, regression
- Experience in P&L drivers and Financials
- Experience in Retail and wealth Analytics
- Scorecard development & modeling
- Experience in Consumer Banking - Wealth experience preferred
- Knowledge in Digital Data & Analytics and Cards analytics
**Skills**:

- Strong communication and presentation/story telling skills at senior forums.
- Excellent understanding of machine learning techniques and algorithms
- Proficiency in data visualization and scripting / programming languages - SQL/SAS/SQL/R/Python/PySpark
- Digital marketing analytics and related technologies
- Profitability drivers, Financial projections and P&L preparation
- Advanced Excel usage
- Exposure to Hadoop / NoSQL / EAP databases preferred
- Project Management
- Senior Stakeholders Management

**Qualifications**:
Bachelor's degree in Statistics, Finance, Mathematics, Engineering, Operations Research or other related fields, where Master’s degree in any of these fields or an MBA are preferred

**Competencies**:

- Excellent verbal and written communication skills and the ability to interact professionally with non-technical partners at senior forums
- Project Management
- Self-motivated individuals who are independent and a self-starter and comfortable in a fast-paced environment
- Ability to work in teams and in fast paced environments, multitask and respond in short timeframes with strong sense of urgency
- Demonstrate a proactive learning attitude along with a structured thought process
- Strong sense of ownership, accountability and focus on project delivery & result tracking
- **Job Family Group**:
Decision Management
- **Job Family**:
Business Analysis
- **Time Type**:
Full timeCiti is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, c

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