Sales Executive

2 weeks ago

Riffa, Bahrain Royal Golf Club, Bahrain Full time

General Purpose
This position is responsible for assisting in the delivery of revenue to the facility. Assists in the development of sales & marketing strategies by leveraging corporate programs, industry best practices, revenue management and current trends in the marketplace.

Essential Duties
- Assists in developing and executing strategic sales & marketing plans that effectively communicate overall facility sales goals, including strategic directions, key objectives, target segments, strategies, marketing & public relations and Troon programs on an ongoing basis.
- Assists in developing sound sales strategies for golf events, corporate outings, food & beverages including catering, weddings and meetings throughout the year.
- Understands and develops dynamic based pricing strategies for the club.
- Leads the development of all facility related pricing and marketing strategies.
- Strategically utilizes and understands different revenue opportunities for the facility, including local resorts and clubs, online third-party providers, the local competition and other partnerships or relationships, which offer revenue opportunities.
- Work closely with our Events Manager, Tournament Coordinator and Marketing Manager.
- Maintains a thorough understanding of golf operations, tee-sheet maximization, tournament maintenance schedules and group needs and the key vendor relationships and the tools they offer to support and manage goals.
- Proactively up sells groups to include food & beverage, merchandise, rentals, Academy, etc.
- Participates in the day to day marketing efforts of the facility, assisting the General Manager,

Director of Golf, Sales & Marketing, as needed.
- Continually researches and analyzes local market conditions to obtain an in-depth understanding of competitor’s pricing strategies throughout the year.
- Creates a sales culture throughout all facility operations, maintaining excellent service standards to achieve positive Net Promoter Scores and guest satisfaction.
- Manages and evolves relationships with key wholesalers.
- Creates partnerships with area hotels, ensuring that the facility is kept top of mind with groups and transient guests including potential referral programs.
- Maintains the ability to understand golf course inventory during different times of year, allowing the facility to maximize revenues with all round types and golf groups.
- Develop contacts with area corporate, local business, civic organization, and charity groups to promote our facility venues.
- Maintains positive contacts with previous customers and follow-up on all initial contacts of
- potential new groups.
- Generates monthly calendar of events for Department Managers.
- Actively participates in sales presentations, property tours, and customer meetings.
- Actively promote facility venues through sales calls, cold calls and solicitation.
- Develops a clear and concise sales process to attract groups, weddings and catered events with effective follow-up for each.
- Effectively communicates sales strategies to key stakeholders.
- Continually strives to enhance sales leadership skills by attending industry shows, educational seminars and other learning opportunities.
- Solicits new and existing business to meet/exceed revenue goals. Methods of sales may include, but are not limited to telephone solicitation, outside sales calls, sales presentations, property tours, customer meetings, travel to key markets and written correspondence.
- Prepares reports such as annual sales plans, monthly sales reports, annual goals, sales & marketing budgets and forecasts.
- Closely analyzes different marketing opportunities to attract potential business and work closely with our Marketing and PR Manager.
- Maintains a thorough group database for the facility, allowing for high quality Customer

Relationship Management (CRM) and prompt customer follow-up.
- Represents the facility on appropriate site visits including golf outings, weddings, catered events and potential meetings.
- Ensures that appropriate staff organizes and executes all group events in a detailed manner.
- Utilizes social media outlets, such as Facebook and Twitter, to generate awareness for the facility including exploring and creating different public relations opportunities for the facility.
- Provides oversight and assistance with the management of facility websites and search engine marketing campaigns including both golf and food & beverage.
- Creates tournaments with local audiences such as Troon Cardholders, Troon Rewards members, key third-party customers, public golfers, etc.
- Clearly understands and promotes Troon programs at the facility generating incremental rounds and revenues and trains and leads all staff at the facility to do the same.
- Regular and reliable attendance.
- Performs other duties as assigned.

Education/ Experience
Bachelor’s degree (BA) and minimum two years related experience and/or training; or equivalent combination of educa

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