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Sr. Manager, Digital Strategy
2 weeks ago
About the Role
Main Responsibilities & Duties
**Digital Strategy & Transformation**:
- ** Develop and implement a comprehensive digital strategy** focused on modernizing telecom services, introducing digital-first customer experiences, and creating new revenue channels through digital products.
- Identify **emerging digital trends** (e.g., AI, ML, blockchain) that can be leveraged to optimize operations, reduce costs, and create competitive advantages.
- ** Assess and elevate the organization's digital maturity** by identifying gaps, setting benchmarks, and developing a roadmap for achieving digital excellence.
**Performance Analysis & Reporting**:
- Develop comprehensive dashboards and performance reports to track KPIs, ROI, and the effectiveness of digital marketing strategies.
**Digital Campaign Optimization**:
- Identify trends, anomalies, and opportunities to optimize campaigns and maximize marketing ROI.
- Recommend strategies for improving customer engagement, lead generation, and conversion rates across digital platforms.
- Implement A/B testing and multivariate testing to validate hypotheses and refine targeting strategies.
**Digital Experience Enhancement**:
- Leverage insights to refine digital touchpoints and enhance the overall digital experience across web, mobile, and other digital properties.
- Ensure a seamless and engaging user journey, working closely with UX/UI teams to help optimize landing pages, content placement, and design elements.
- Use customer behavior data and journey mapping to uncover pain points and opportunities for improving digital interactions.
**Insights & Strategic Recommendations**:
- Translate complex data sets into actionable insights and recommendations for marketing and business teams.
- Use data to uncover customer behavior trends, preferences, and pain points to support user experience (UX) optimization.
- Advise on budget allocation and digital investment based on performance insights.
**Collaboration & Stakeholder Management**:
- Partner with marketing, product, and data teams to align on KPIs, objectives, and performance measurement frameworks.
- Work closely with digital marketing teams to guide strategy based on insights, ensuring continuous improvement and alignment with business goals.
- Lead performance reviews and optimization workshops with internal teams and external parties.
**Data Management & Tool Utilization**:
- Manage data sources and integrate analytics and business intelligence tools in coordination with the BI team.
- Utilize customer engagement platforms for campaign orchestration, execution, and measurement.
- Work with mobile measurement solutions for attribution tracking and evaluating mobile performance.
- Integrate workflow automation tools to streamline processes and ensure seamless data connectivity across platforms.
- Oversee data collection processes and ensure the accuracy and integrity of tracking and reporting across all digital assets.
- Stay updated on industry trends and adopt emerging tools to enhance performance measurement and generate actionable insights.
Skills and Knowledge
- Analytical mindset with a data-driven approach to problem-solving.
- Strong understanding of digital channels and customer experience management.
- Ability to manage large datasets and extract actionable business insights.
- Expertise in creating visualizations, dashboards, and performance reports.
- Comprehensive knowledge of digital marketing strategies, tools, and industry best practices.
- Excellent communication and presentation skills, with the ability to translate complex, data-driven insights into actionable recommendations for non-technical stakeholders.
Education and Experience
- Bachelor's degree in Marketing, Business, Data Science, or a related field / Experience.
- 10 - 15 years of experience in digital marketing analytics, digital channel.
- Proven track record in managing multi-channel digital campaigns and optimizing digital experiences to enhance customer engagement.
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