Exhibition Director

1 day ago

Manama, Bahrain Informa Markets Full time

Company Description
**Informa PLC is a leading international events, intelligence and scholarly research group.**

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

**Job Description**:
You will lead the overall success of one of the oldest consumer portfolios in the region - Jewellery Arabia and Autumn Fair. The role may expand to cover the launch of perfume and cosmetics events, whilst working for the world’s largest exhibitions and digital intelligence companies.

You will work closely with the General Manager to create a sustainable and long-term strategy for Bahrain’s consumer portfolio. Your future KPIs will be aligned to launching new initiatives, increasing digital and non-digital revenue and ensuring the event grows significantly YOY across all measurables.

You will be responsible for driving the team across marketing, sales, production and operations. This role will entail impeccable stakeholder management which sometimes will require work outside of typical hours.

The Exhibition Director is responsible for collaborating with the event team to plan, deliver and evaluate events in line with strategic plans, brand guidelines and within budget. They will lead the achievement of event targets through effective team management and coordination with the senior event management team and identify opportunities for event growth as well as increasing non-square metre sales. The Exhibition Director will develop innovative ideas for event features and content to attract and enhance visitor/exhibitor experience. Effective people management practices are expected in order to drive continuous performance and results.

**Key Performance Indicators**
- Achievement of event targets in accordance with event budget.
- Regular communication & reporting of progress and results to the senior management team.
- Visible team management and leadership (e.g. Objective setting, training assessments, coaching, feedback and appraisals).
- Demonstration of event growth including increasing non-square metre sales.
- Development/enhancement of event features and content to achieve & improve visitor/exhibitor satisfaction ratings.

**Main Duties & Responsibilities**:
**EVENT MANAGEMENT**
- Lead the development and maintenance of a strategic plan in collaboration with the senior management team.
- Oversee and monitor the strategic plan to ensure it is carried out on time and to budget.
- Agree the annual exhibition budget with the senior event management team and cascade this to team members.
- Uphold the brand reputation of Informa as the premier exhibition & events provider at all times.
- Ensure that the planned exhibition growth and targets are achievable with available resources.
- Create event content and features with the team that will ensure longer term visitor interest and or commercial success.
- Evaluate event effectiveness and recommend strategies for improvement

**EXHIBITION FINANCE AND ACCOUNTING**
- Control and manage exhibition costs within budget through monthly reviews with Marketing and Exhibition Managers.
- Liaise with the finance team to ensure compliance with event budget.
- Ensure all documentation required is completed accurately and on time.
- Track and document all revenue and cost transactions and communicate with the accounts department

**EXHIBITION SALES**
- Oversee event sales targets for team members.
- Lead and manage the sales team through monitoring sales activities and performance in coordination with the Sales Director.
- Schedule regular sales meetings in order to review performance and productivity and provide guidance and direction.
- Lead by example by bringing in sales and sponsorship deals.
- Analyse rebooking statistics and identify ways to maximize client retention.
- Strategize and produce opportunities for the exhibition teams to increase non square-metre sales.
- Provide opportunities for growth within each exhibition profile

**EXHIBITION MARKETING**
- Create useful, internal working relationship with the Marketing Department.
- Contribute to the marketing strategy and oversee the execution of marketing plans and schedules in collaboration with the event marketing team.
- Monitor marketing activities and ensure they are executed on time and in-line with marketing plans.
- Work closely with the Marketing Manager to design/create copy for marketing materials, websites and digital media.
- Monitor database growth in appropriate markets and feedback on improvements

**EXHIBITION OPERATIONS**
- Establish a useful, internal working relationship between the Sales and Marketing team and the Operations Departmen

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