Manager, Affluent Segment

2 days ago


Manama, Bahrain Standard Chartered Full time

**JOB SUMMARY**
The Affluent Segment & Deposits Manager is responsible for
a) developing and managing the CVP, branding and communication for Affluent Banking segment
&
b) developing and executing strategy in the context of who, where and when to build the liability side of a sustainable balance sheet.**RESPONSIBILITIES**

**Strategy**
- In-country deployment of global Affluent Banking value proposition and its enablers ensuring CVP is operationalized
- Initiate and collaborate with channels, product and function teams centrally to develop and improve our product, proposition and service offerings to meet the needs of Affluent Banking client relationships
- Assist in setting and executing the overall Affluent Banking segment strategy
- Position our Affluent brand and services in a compelling manner to our clients, staff, and other stakeholders
- Manage and maintain the development of strong and differentiated product proposition and brand identity of all new and existing Deposits products (i.e.CASA, TD, Debit cards/3rd Party Payment).
- Achieve Deposit Revenue/Balance budget for CPBB-Individuals
- Understand ALCO dynamics and execute ALCO decision as well as propose for funding support

**Business**
- Activating sources of leads to achieve business targets for Affluent client growth (MGM, digital, marketing campaigns, ecosystem, EB, alliances)
- Define and manage client retention strategies including reactive retention and proactive retention programs
- Drive cross selling and upstreaming by tailoring solutions to deepen client relationships
- Collaborate with the product value streams to develop product bundles, pricing and promotions to improve cross product holding ratio and portfolio growth.
- Manage in country processes and programs for up-sell, cross-segment client migration, ensuring client experience is maximized
- Leverage on client research and competitor benchmarking on client service and client loyalty / advocacy metrics including NPS scores and drives initiatives to improve them
- Manage cross-border referrals program and processes
- Monitor and manage the Deposits portfolio from pricing, client engagement and x-sell perspective
- Manage the deposit marketing campaigns and related new products / services to maintain the competitiveness of the Bank’s business and growth in deposit balance and revenue
- Development and management of product propositions, positioning and targeting for building balances, acquiring main bank relationships and deepening relationships in banking portfolio
- Ensure frontline is supported with adequate marketing tools, pitch-books and improve sales readiness by conducting internal product training, providing multiple marketing collaterals, etc.

**Processes**
- Run campaigns, improve analytics, and develop tools that support our Sales and Relationship Management activities
- Collaborate with various credit, product, operations and functional teams to improve client service through better turnaround times, service level agreements and process improvements.
- Ensure client value propositions are implemented in compliance with external and internal regulations & policies i.e operation, credit, reputational, people risk etc.
- To work closely with internal parties, including operations and channels to monitor the end-to-end process and improve customer satisfaction on product and service quality
- Improve market probe and customer satisfaction, be responsible to optimize end-to-end process and enhance product performance tracking procedure, so as to facilitate proper product program (PPG) management
- Track and perform analysis on business results and marketing programs / campaigns performance, including fulfilment of promotional offers, logistics design and control
- Ensure deposit product propositions are implemented in compliance with external and internal regulations & policies i.e operation, credit, reputational, people risk etc.

**People & Talent**
- Develop a people culture which encourages and champions change among colleagues in the daily workplace. This will facilitate innovation and improvement with the objective of delivering superior Customer & Frontline experience
- Coordinate training efforts to promote risk management and compliance culture within the unit. Ensure gaps are identified and staff are suitably trained on operational risk and compliance

**Risk Management**
- Collaboratively partner with risk teams to ensure risk management procedures and processes are effectively implemented to operate within operational and credit risk appetite.
- Develop and Implement appropriate rules and guidelines to ensure that all internal and external - legal, compliance and risk management requirements - are met
- Work collaboratively with other functions and stakeholders to ensure any audit findings are suitably rectified

**Governance**
- Ensure appropriate operational procedures and controls in place to operate within Credit and Operational Risk appetite framework



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