Omnichannel Customer Experience Lead
5 days ago
We are seeking a highly skilled Marketing Automation Specialist to join our team at GIG Gulf.
This role involves planning, executing, and optimizing omnichannel engagement campaigns, leveraging marketing automation tools such as Click Dimensions, MoEngage, and WhatsApp marketing platforms.
The successful candidate will be responsible for developing and executing customer engagement campaigns, utilizing data-driven approaches to optimize campaign performance.
- Develop and execute customer engagement campaigns across Email, WhatsApp, Push Notifications, and SMS.
- Utilize Click Dimensions, MoEngage, and other marketing tools to automate and optimize campaigns.
- Monitor and enhance campaign deliverability, open rates, and conversion metrics.
Data-Driven Optimization:
- Leverage analytics and A/B testing to assess the effectiveness of campaigns.
- Segment customers based on behavior, demographics, and engagement data to drive personalized communication.
- Continuously analyze campaign performance to identify trends and optimize content, timing, and targeting.
Key Requirements:
- Hands-on experience with marketing automation tools including Click Dimensions, MoEngage, WhatsApp marketing platforms.
- Proven track record in customer engagement, CRM, and digital marketing.
- Ability to work in a fast-paced environment and collaborate effectively across teams.
- Familiarity with HTML and email design principles.
- Fluent in Arabic and English (written and spoken).
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