Customer Engagement Strategist
6 days ago
As a Customer Engagement Strategist at GIG Gulf, you will be responsible for developing and executing omnichannel engagement campaigns that drive customer interactions and retention. Our ideal candidate is detail-oriented, data-driven, and passionate about enhancing customer experiences through effective communication strategies.
Key Responsibilities:- Develop and execute customer engagement campaigns across Email, WhatsApp, Push Notifications, and SMS
- Utilize marketing automation tools such as Click Dimensions, WhatsApp marketing platforms, Mo Engage, and other similar tools to automate and optimize campaigns
- Ensure all messaging is on-brand, engaging, and localized for Arabic and English audiences
- Monitor and enhance campaign deliverability, open rates, and conversion metrics
Leverage analytics and A/B testing to assess the effectiveness of campaigns and identify trends. Segment customers based on behavior, demographics, and engagement data to drive personalized communication. Continuously analyze campaign performance to optimize content, timing, and targeting.
Creative & Technical Skills:Work with design teams to create visually appealing and effective campaign assets. Have a basic understanding of HTML and email design best practices. Ensure all communications meet regulatory and best practice standards for email and SMS marketing.
Minimum Qualifications:- Industry Expertise: Experience in customer engagement, marketing automation, CRM, or digital marketing, preferably in insurance or financial services
- Marketing Automation Tools: Hands-on experience with Click Dimensions, Mo Engage, WhatsApp marketing platforms, and similar tools
- Omnichannel Execution: Strong knowledge of email, SMS, push notification, and WhatsApp marketing strategies
- Data-Driven Mindset: Ability to analyze campaign performance, optimize strategies, and improve engagement metrics
- Technical & Design Skills: Basic understanding of HTML, email templates, and visual design principles
- Language Proficiency: Fluent in Arabic and English (written and spoken)
- Collaboration & Agility: Ability to work in a fast-paced environment and collaborate effectively across teams
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