Strategic Omnichannel Engagement Lead
6 days ago
At RESO, we're driven by a passion for delivering exceptional customer experiences. As our Customer Marketing Lead, you'll play a vital role in shaping the future of omnichannel engagement.
About UsWe're GIG Gulf, part of the Gulf Insurance Group (GIG), a leading regional composite insurer with a presence in 13 markets across the Middle East and North Africa. With consolidated assets of US$ 3.83 billion and $69 million net profit for the year, we're committed to growth and investments while offering a wide range of insurance products and services catering to various needs.
About the RoleWe're seeking an experienced Customer Engagement Lead who can develop and execute omnichannel campaigns across Email, WhatsApp, Push Notifications, and SMS. You'll be responsible for optimizing campaign deliverability, open rates, and conversion metrics while leveraging analytics and A/B testing to drive personalized communication.
Main Responsibilities- Develop and execute customer engagement campaigns across multiple channels.
- Leverage marketing automation tools like Click Dimensions, Mo Engage, and WhatsApp platforms to automate and optimize campaigns.
- Maintain on-brand messaging and localization for Arabic and English audiences.
- Monitor and enhance campaign performance using data-driven insights.
- Industry expertise in customer engagement, marketing automation, CRM, or digital marketing.
- Hands-on experience with Click Dimensions, Mo Engage, WhatsApp marketing platforms, and similar tools.
- Strong knowledge of email, SMS, push notification, and WhatsApp marketing strategies.
- Data-driven mindset with ability to analyze campaign performance and optimize strategies.
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Strategic Omnichannel Engagement Specialist
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Manama, Manama, Bahrain RESO Full timeGIG Gulf is a leading insurer in the Middle East and North Africa, with a presence in 13 markets. Our group reported consolidated assets of $3.83 billion and a net profit of $69 million in 2023.About UsWe are an 'A' rated regional insurer with a top 5 position in each of our markets. We have been present in the region for over 70 years, offering a wide range...
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Customer marketing lead
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