Enterprise EMEA Marketing Strategist
6 days ago
About RESO
RESO is a pioneering tech firm that is at the forefront of the global move to open source. We are changing the world on a daily basis by publishing Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud.
Salary and Benefits
We offer a competitive base pay that will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation.
Job Description
We are looking for a regional marketing specialist who will be responsible for developing long-term marketing strategy and executing campaigns for EMEA across a diverse range of products and industries to support our growth strategy. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the regional Sales Teams, the Partner & Alliances Teams, Product Teams, and other Marketing functions.
Responsibilities
- Develop and execute go-to-market strategy for certain industries within the EMEA region
- Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
- Buid organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with RESO's brand look & feel
- Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
- Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
- Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
- Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy
Requirements
- Experience in B2B marketing for enterprise IT products, SaaS experience
- Experience working with the EMEA market
- Excellent academic results, with Bachelor's or equivalent in Business, Marketing, or STEM
- Excellent verbal, written, presentation skills in English
- Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
- Growth mindset - enthusiasm for challenges and work ethic with a 'can do' attitude
- Objectivity and openness to others' views while continuously building a positive team spirit
- Proven ability to prioritise and meet deadlines without sacrificing quality
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