 
						Business Development, Marketing
3 days ago
Business Development, Marketing & Public Relations Manager
Serene Psychiatry Hospital W.L.L. – Bahrain
Location: Bahrain | Full-time | Industry: Healthcare / Mental Wellness
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I. Summary of Position
The Business Development, Marketing & Public Relations Manager
is responsible for planning, executing, and managing the hospital's integrated marketing, business development, and public relations strategies to strengthen its position as a leading provider of psychiatric and mental wellness care in Bahrain and the region.
This role ensures
brand consistency, patient-centered communication, and institutional growth
through effective outreach, digital engagement, referral partnerships, and community trust-building initiatives.
The Manager acts as a
strategic ambassador of Serene Psychiatry Hospital
, maintaining a professional image in all external communications and ensuring alignment with healthcare ethics, confidentiality standards, and cultural sensitivity.
Key Responsibilities
A. Strategy and Planning
- Develop and execute the
 annual marketing and public relations strategy
 in line with the hospital's mission, vision, and business objectives.
- Formulate the
 business development roadmap
 to attract new patients, corporate clients, and strategic healthcare partners.
- Establish and monitor
 marketing budgets, KPIs, and ROI metrics
 to ensure cost-effective initiatives.
- Identify
 regional and international growth opportunities
 through referral programs, insurance partnerships, wellness collaborations, and academic affiliations.
Stay updated on
healthcare marketing regulations
and ensure full compliance with MOH and data protection standards (HIPAA/GDPR).
B. Content and Brand Management
- Ensure that all
 hospital communication materials
 —brochures, digital posts, patient education leaflets, and advertisements—adhere to brand identity, accuracy, and clinical ethics.
- Manage and approve
 content for digital platforms
 , including the hospital website, patient portal, newsletters, and social media channels.
- Develop and deliver
 corporate messaging
 that reflects empathy, professionalism, and the therapeutic vision of Serene Hospital.
- Coordinate
 photo, video, and digital campaigns
 that promote mental wellness and reduce stigma around psychiatric care.
- Create and maintain
 internal communication materials
 to engage staff, doctors, and partners with the hospital's goals and culture.
C. Public Relations and Community Outreach
- Manage all
 media relations and press releases
 , ensuring accurate representation of the hospital's achievements, services, and community programs.
- Represent the hospital in
 public health conferences, workshops, and corporate wellness events
 .
- Lead
 awareness campaigns
 related to mental health, addiction recovery, and psychological well-being in collaboration with medical and community partners.
- Build and sustain relationships with
 government entities, insurance providers, NGOs, and educational institutions
 to enhance the hospital's visibility and trust.
- Oversee
 crisis communication and reputation management
 , ensuring timely and ethical responses.
D. Business Development Support
- Develop and implement
 patient acquisition and referral programs
 targeting clinics, corporates, and international partners.
- Prepare
 proposals, corporate wellness packages, and partnership presentations
 for institutions and insurers.
- Maintain and grow relationships with
 doctors, therapists, and referring specialists
 to strengthen the hospital's referral ecosystem.
- Support new service launches (e.g., rehabilitation, inpatient care, telepsychiatry) through tailored marketing campaigns.
- Conduct
 market research and competitor analysis
 to identify emerging trends in mental health care and patient preferences.
III. Required Knowledge, Skills, and Abilities
- Deep understanding of
 healthcare and mental health marketing principles
 and patient engagement ethics.
- Strong ability to communicate with
 compassion and professionalism
 , ensuring compliance with patient confidentiality standards.
- Exceptional
 strategic planning, creative writing, and digital storytelling
 capabilities.
- Advanced proficiency in marketing tools and platforms:
- Design:
 Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
- Digital:
 Google Analytics, SEO/SEM, Meta Business Suite, LinkedIn Campaign Manager.
- CRM & Automation:
 Salesforce, HubSpot, or similar.
- Ability to work cross-functionally with doctors, clinical teams, and administrative departments.
- Strong command of
 English
 (Arabic proficiency preferred).
- Excellent interpersonal, negotiation, and presentation skills with a focus on
 community trust and patient satisfaction
 .
IV. Education and Experience
- Bachelor's degree
 in Business Administration, Marketing, Healthcare Management, or Communications (Master's preferred).
- 5–10 years of relevant experience
 , ideally in a healthcare, hospital, or wellness setting.
- Proven success in
 developing healthcare partnerships, referral networks, and digital campaigns
 .
- Experience working within
 accredited healthcare institutions (JCI, NHRA, or equivalent)
 is an advantage.
VI. Core Values and Professional Conduct
- Maintain strict
 confidentiality, empathy, and cultural respect
 in all communications.
- Uphold the
 Serene Psychiatry Hospital brand promise
 : professionalism, compassion, and innovation.
- Act as a positive role model for teamwork, inclusivity, and mental health advocacy.
Why Join Serene Psychiatry Hospital
Join a purpose-driven team dedicated to advancing mental-wellness care in Bahrain.
At Serene, you'll lead initiatives that build awareness, strengthen partnerships, and improve lives—while working in an environment rooted in compassion, innovation, and professional excellence.
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