Business Development, Marketing

Business Development, Marketing & Public Relations Manager

Serene Psychiatry Hospital W.L.L. – Bahrain

Location: Bahrain | Full-time | Industry: Healthcare / Mental Wellness

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I. Summary of Position

The Business Development, Marketing & Public Relations Manager
is responsible for planning, executing, and managing the hospital's integrated marketing, business development, and public relations strategies to strengthen its position as a leading provider of psychiatric and mental wellness care in Bahrain and the region.

This role ensures
brand consistency, patient-centered communication, and institutional growth
through effective outreach, digital engagement, referral partnerships, and community trust-building initiatives.

The Manager acts as a
strategic ambassador of Serene Psychiatry Hospital
, maintaining a professional image in all external communications and ensuring alignment with healthcare ethics, confidentiality standards, and cultural sensitivity.

Key Responsibilities

A. Strategy and Planning

• Develop and execute the
  annual marketing and public relations strategy
  in line with the hospital's mission, vision, and business objectives.
• Formulate the
  business development roadmap
  to attract new patients, corporate clients, and strategic healthcare partners.
• Establish and monitor
  marketing budgets, KPIs, and ROI metrics
  to ensure cost-effective initiatives.
• Identify
  regional and international growth opportunities
  through referral programs, insurance partnerships, wellness collaborations, and academic affiliations.

Stay updated on
healthcare marketing regulations
and ensure full compliance with MOH and data protection standards (HIPAA/GDPR).

B. Content and Brand Management

• Ensure that all
  hospital communication materials
  —brochures, digital posts, patient education leaflets, and advertisements—adhere to brand identity, accuracy, and clinical ethics.
• Manage and approve
  content for digital platforms
  , including the hospital website, patient portal, newsletters, and social media channels.
• Develop and deliver
  corporate messaging
  that reflects empathy, professionalism, and the therapeutic vision of Serene Hospital.
• Coordinate
  photo, video, and digital campaigns
  that promote mental wellness and reduce stigma around psychiatric care.
• Create and maintain
  internal communication materials
  to engage staff, doctors, and partners with the hospital's goals and culture.

C. Public Relations and Community Outreach

• Manage all
  media relations and press releases
  , ensuring accurate representation of the hospital's achievements, services, and community programs.
• Represent the hospital in
  public health conferences, workshops, and corporate wellness events
  .
• Lead
  awareness campaigns
  related to mental health, addiction recovery, and psychological well-being in collaboration with medical and community partners.
• Build and sustain relationships with
  government entities, insurance providers, NGOs, and educational institutions
  to enhance the hospital's visibility and trust.
• Oversee
  crisis communication and reputation management
  , ensuring timely and ethical responses.

D. Business Development Support

• Develop and implement
  patient acquisition and referral programs
  targeting clinics, corporates, and international partners.
• Prepare
  proposals, corporate wellness packages, and partnership presentations
  for institutions and insurers.
• Maintain and grow relationships with
  doctors, therapists, and referring specialists
  to strengthen the hospital's referral ecosystem.
• Support new service launches (e.g., rehabilitation, inpatient care, telepsychiatry) through tailored marketing campaigns.
• Conduct
  market research and competitor analysis
  to identify emerging trends in mental health care and patient preferences.

III. Required Knowledge, Skills, and Abilities

• Deep understanding of
  healthcare and mental health marketing principles
  and patient engagement ethics.
• Strong ability to communicate with
  compassion and professionalism
  , ensuring compliance with patient confidentiality standards.
• Exceptional
  strategic planning, creative writing, and digital storytelling
  capabilities.
• Advanced proficiency in marketing tools and platforms:
• Design:
  Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Digital:
  Google Analytics, SEO/SEM, Meta Business Suite, LinkedIn Campaign Manager.
• CRM & Automation:
  Salesforce, HubSpot, or similar.
• Ability to work cross-functionally with doctors, clinical teams, and administrative departments.
• Strong command of
  English
  (Arabic proficiency preferred).
• Excellent interpersonal, negotiation, and presentation skills with a focus on
  community trust and patient satisfaction
  .

IV. Education and Experience

• Bachelor's degree
  in Business Administration, Marketing, Healthcare Management, or Communications (Master's preferred).
• 5–10 years of relevant experience
  , ideally in a healthcare, hospital, or wellness setting.
• Proven success in
  developing healthcare partnerships, referral networks, and digital campaigns
  .
• Experience working within
  accredited healthcare institutions (JCI, NHRA, or equivalent)
  is an advantage.

VI. Core Values and Professional Conduct

• Maintain strict
  confidentiality, empathy, and cultural respect
  in all communications.
• Uphold the
  Serene Psychiatry Hospital brand promise
  : professionalism, compassion, and innovation.
• Act as a positive role model for teamwork, inclusivity, and mental health advocacy.

Why Join Serene Psychiatry Hospital

Join a purpose-driven team dedicated to advancing mental-wellness care in Bahrain.

At Serene, you'll lead initiatives that build awareness, strengthen partnerships, and improve lives—while working in an environment rooted in compassion, innovation, and professional excellence.