Performance Marketing Strategist
6 days ago
Canonical has been empowering developers with open-source solutions since 2004. Our expertise spans cloud computing, machine learning, robotics, and blockchain. As a pioneer in technology adoption, we're committed to driving innovation through our martech stack.
Job DescriptionWe're seeking a Performance Marketing Manager to lead our paid strategy and drive commercial growth across our product portfolio. This role involves collaborating with the marketing team to develop and execute digital marketing campaigns, lifecycle management, events, partnerships, and community development initiatives.
The ideal candidate will be passionate about technology marketing and have experience driving successful lead generation campaigns. Proficiency in ad platforms (Google, LinkedIn, Meta) and familiarity with campaign tracking and analytics tools are essential. A/B testing and data-driven decision making skills are also critical for this role.
This position offers the opportunity to work on automation and AI to improve paid performance and develop our adtech stack to industry-leading standards. If you're motivated by driving growth, delighting customers, and filling the sales funnel, we'd love to discuss this opportunity further.
This role reports directly to the Growth Engineering Manager and is based remotely in the EMEA region.
Responsibilities- Support the marketing team in setting up and monitoring paid campaigns
- Monitor paid performance and budgets across the marketing team
- Develop and implement strategies to improve paid performance using automation and AI
- Collaborate with the growth engineering manager to develop our adtech stack to industry-leading standards
- Proficiency in all ad platforms (Google, LinkedIn, Meta)
- Familiarity with campaign tracking and analytics tools
- Experience driving successful lead generation campaigns
- A/B testing and data-driven decision making skills
- Exceptional interpersonal skills and ability to forge trusting relationships across diverse teams
- Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
- A growth mindset and willingness to think big and take on risks
Our compensation philosophy is designed to ensure equity across our global workforce. In addition to a competitive base pay, we offer additional benefits that reflect our values and ideals. These may include annual bonuses and sales incentives based on revenue or utilization.
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