Digital Growth Strategist for Z Global

4 days ago

Manama, Manama, Bahrain Z Global Full time

At Z Global, we are seeking a dynamic and results-driven Growth Marketer to lead our digital growth initiatives, driving customer acquisition, engagement, retention, and revenue for our fintech products.

Growth Strategy & Execution

We are looking for an individual who can develop and execute a robust growth marketing strategy focused on scaling customer acquisition and retention. The successful candidate will leverage insights into B2C digital products and consumer behavior to craft innovative campaigns.

  • Develop and monitor key performance metrics such as CAC, LTV, ARPU, engagement ratios, retention rates, uninstall rates, and churn rates.
  • Identify and test new channels to exceed established growth metrics.
Campaign Management & Optimization

The ideal candidate will design and implement scalable acquisition and retention campaigns across paid, organic, and owned media channels. This includes managing digital prospecting and remarketing campaigns to achieve transaction and revenue targets.

  • Use tools such as Clever Tap, Mixpanel, Google Analytics, Google Ads, and Facebook Business Manager to track customer journeys and campaign performance.
  • Build and execute referral and incentive programs in collaboration with partners.
Collaboration & Innovation

We are looking for someone who can work closely with sales and product teams to enhance funnel conversions, gather feedback, and present results. The candidate should also coordinate with agencies, vendors, and content creators to ensure impactful campaigns and marketing collateral.

  • Develop structured training and presentations for internal teams on new products and initiatives.
  • Plan and execute below-the-line (BTL) activities, including events, exhibitions, and community engagements, in collaboration with the Group Head of Sales & Marketing.
Operational Excellence

The successful candidate will maintain oversight of marketing budgets and ensure alignment with approved targets. They will drive ROI-focused marketing investments and ensure efficient CAC management.

  • Prepare monthly MIS reports and analyze financial KPIs for marketing activities.
Qualifications & Experience

We are looking for a candidate with a Bachelor's degree in Marketing, Business Administration, or a related field. Certifications in digital marketing and analytics are a strong advantage.

  • Minimum 5 years of experience in digital services, fintech, or e-commerce.
  • At least 3 years in digital or product marketing roles with a proven track record in growth marketing.

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