Business Development

4 days ago


Manama, Bahrain VKB Petroleum Co W.L.L Full time

**Key Responsibilities**:
**Business Development**:

- Develop and execute growth strategies to expand the market presence of lubricant products in the automotive, industrial, and marine sectors.
- Identify and acquire new customers, distributors, and business opportunities.
- Analyze market trends, customer requirements, and competitor activities to identify potential opportunities.
- Build and maintain long-term relationships with clients, ensuring customer satisfaction and loyalty.
- Negotiate contracts and agreements to achieve win-win outcomes for all stakeholders.

**Marketing of Lubricant Products**:

- Design product-focused campaigns that highlight features, benefits, and performance advantages of lubricant offerings.
- Develop promotional materials, such as product brochures, data sheets, and case studies, emphasizing the technical and commercial value of the products.
- Manage digital marketing initiatives, including content creation, SEO, PPC, and social media, to increase product visibility.
- Plan and execute product launches for new lubricants, ensuring alignment with market demands and customer expectations.
- Organize and participate in trade shows, exhibitions, and seminars to promote lubricant products and foster brand recognition.
- Collaborate with R&D and technical teams to ensure that marketing strategies align with product innovations and technical specifications.
- Develop and monitor pricing strategies to maximize revenue while maintaining competitiveness.

**Team Management and Collaboration**:

- Lead a team of sales and marketing professionals, providing guidance and performance oversight.
- Work closely with production, logistics, and customer support teams to ensure seamless delivery and customer satisfaction.
- Provide training and support to sales teams to enhance their understanding of lubricant products and marketing strategies.

**Customer Relationship Management**:

- Act as the primary point of contact for key accounts, addressing inquiries and resolving issues effectively.
- Establish and maintain a customer feedback system to continually refine product offerings and marketing approaches.
- Develop loyalty programs to retain existing customers and increase repeat business.

**Reporting and Analysis**:

- Prepare and present detailed reports on marketing campaigns, sales performance, and market trends.
- Conduct regular assessments of marketing ROI and adjust strategies accordingly.
- Utilize analytics to understand customer behavior and optimize future campaigns.

**Experience**:

- A minimum of 5 years of experience in lubricant product marketing within the automotive, industrial, or marine sectors.
- Proven track record in business development and sales of lubricants.
- Strong digital marketing expertise and ability to manage marketing campaigns effectively.

Ability to commute/relocate:

- Manama: Reliably commute or planning to relocate before starting work (preferred)


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